Feb 10, 2019
I Am the “Man” Behind COLlive

MicDrop: Mica Soffer, head of COLlive.com, breaks her fear of public speaking and recalls remaining silent while meeting Donald Trump.

MicDrop with Rosh Lowe:

Mica Soffer is the founder of COLlive.com, one of the largest Jewish news sites in the world. Although many of her readers don’t even know that, she’s been reserved, behind the scenes and felt completely incapable of speaking in public.

In running her website, people can not believe she runs it, even after she tells them. Some mistakenly believe her husband is the CEO or even some of her employees. With daring honesty, Mica shares how painful it has been for her to be overlooked in this way.

But nothing came close to the pain she felt when having the opportunity to interview Donald Trump, when he was running for President of the United States, and no words came out.


COLlive.com is owned in partnership with COL.org.il.

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Opinions and Comments
Than you Mica for your great work and effort with collive. You have a created a valuable platform for people to get their message to the community. You are a powerful woman In our community and can be proud of what you nurtured and built!
(2/10/2019 8:50:19 AM)
Your talk is very inspiring, thank you
(2/10/2019 8:51:07 AM)
Kol Hakovd! Great speech! Loved listening to you!
(2/10/2019 8:54:02 AM)
wow mica!
Thank you so much for sharing. That was so inspirational in every way. You were so raw and real. Your message is incredible. I absolutely love knowing that the face of collive is a passionate and brave woman. I only love this website more now.
(2/10/2019 8:54:58 AM)
Kol hakavod!
(2/10/2019 9:06:29 AM)
you are a great example for our girls..
(2/10/2019 9:15:02 AM)
You've Been Amazing Since you were a tiny kid!
Your tremendous accomplishments which benefit so many are therefore NOTHING NEW!

Keep up the great work!

Penina Metal
(2/10/2019 9:21:07 AM)
Mica Sofer as an assistant kindergarten teacher
I was the main teacher in Beis Rivkah and Mica was my assistant. It was my first year as a main teacher so I really didn't fully appreciate how lucky I and the students were to have Mica. Mica was so tuned in to me and the students. She knew what was needed and how to take charge. At the same time, she never looked for the lime light or to overstep my position as the main teacher. There was only positivity and good vibes between us which had a wonderful effect on the kids. The kids would always be so happy to see her and gave her daily goodbye hugs. She was also the sort of person that you never felt needed praise and compliments.
Mica, it's sad that all of us who interacted with you did not show you proper Hakoros Hatov. But that is a compliment to who you are. You are humble and people feel safe around you and don't have the subconscience pressure to compliment you since you are so other-centered! Thank you for being such a dream co-teacher! I was not surprised that you have become so successful! May you continue going from strength to strength!
(2/10/2019 9:42:36 AM)
Yasher Koach
Thank you for sharing your story and inspiring all us woman and our girls. Your words are so powerful!
(2/10/2019 9:51:15 AM)
Good Job Mica!
(2/10/2019 9:56:43 AM)
So raw and real
I really appreciated your genuininuty and strength. Let’s see more of this on COLLIVE.
(2/10/2019 10:03:37 AM)
A true role model
Thank you for all that you have done and continue to do. Your journey gives hope and inspiration to the many young girls and women who feel they have no place or voice in a Male dominant society.
(2/10/2019 10:13:28 AM)
I’m not against this Whole Mike drop thing It just sounds weird listening to peoples personal things and having it aired out on a social platform for the whole world to here.PS If I got up there I would entertain a hell of a lot of people
(2/10/2019 10:19:38 AM)
Thank You
Thank you for your courage and for being so genuine.
Truly inspirational.
(2/10/2019 10:27:11 AM)
so inspiring!!!
I loved watching this!! you have so much to share with women here in crown heights and around the globe. next time i see you, i'm introducing myself!
(2/10/2019 10:27:29 AM)
Girl Power
That's awesome. I think most people are shocked that a woman was able to make it in the very much man world only if you're a wife world we live in. As a single girl trying to run a company I've had Rov's that I once respected telling me I should hand my money over to my brother because only men can handle finances. The absurdity in the community for trying to crush women and girls is appalling but you only get to experience it if you actually do something that makes a difference. Men want it to be that you only succeeded because of your husband, that he really is in charge of you and your work and company. And not that you accomplished it on your own. Thank you for breaking your silence and the glass ceiling so others can do the same.
(2/10/2019 10:33:07 AM)
Go mica!!
You're such a legend! You should really go into politics more and do more things for the community. Because you are so talented and brave. I'm sure you were inspired by your great husband and I wish you much hatzlacha on your journey to greatness!!

Nechama g.
(2/10/2019 11:01:58 AM)
BS"D Yes and behind every great man is a great women- Mr. Sofer
(2/10/2019 11:07:49 AM)
Brillient !
Mica that was truly fantastic , you are truly amazing , collive is truly amazing and i'm so proud to be ' family' 😀
Love , Dena x

(2/10/2019 11:29:57 AM)
Mica is an unbelievable friend.
She is always a listening ear, makes time for her friends, her kids, her husband, and deals with so much news, people and hundreds of other peoples emotions in one day. Shes a real wonder woman in every right,yet she has remained humble, gracious and a role model who does so much on a daily basis. To know her is to love her.....
(2/10/2019 11:33:27 AM)
I never contemplated WHO was behind Collive, but am PLEASANTLY SURPRISED to find out it is a Woman, Wife, & Mother- and an Observant, Chassidic Woman at that! You are a TOTAL INSPIRATION, Mica!!! YES WE CAN!!!👍💪👍💪👍
(2/10/2019 12:21:18 PM)
Mica, you're sweetness and humility is obvious and truly admirable especially following you're incredible success. Really glad you shared so everyone can know to whom these great achievements belong. Collive brings so much wonderful content to the Jewish world and I'm very grateful. Wishing you continued success, positive influence, recognition and joy!
(2/10/2019 12:30:58 PM)
I am not a sexist, I even have some friends that are women, but why must we give woman platforms to express themselves??
(2/10/2019 12:31:25 PM)
Bullying in schools
How can schools prevent these kind of bullying with words?
(2/10/2019 12:38:14 PM)
Great Video!
Mica, thanks for finding the courage to share your story. It is so inspiring! I'm a woman working as an engineer and I can really relate to your message. Let us each find her voice and present it in a tzniusdik way, as you have. Keep up the great work!
(2/10/2019 12:47:51 PM)
I particularly love the the line “proud chassidic woman”, kol hakavod, mechayil el choyil.
(2/10/2019 1:20:44 PM)
To number 12 and others
I’m sure this urge to emerge as female leaders in a ‘male dominant society’ is coming from the place of the soul preparing for moshiach’s times when the women will dominate. But there is still the Jewish value of tznius; modesty is not shame, it’s not repression and it’s not an archaic rabbis created invention to maintain dominion. It’s a real value of beauty, a healthy and happy sense of self and of knowing our elevated place in G-d’s created world without the need to trash men and rabbis and live with anger at the world around us.
I think Mica depicts this. And so do many other successful and wholesome women.
It’s our moment, let’s take the reigns in finding joy in our role of leading this world into the era of perfection with Moshiach now.
(2/10/2019 1:29:14 PM)
Courageous and inspiring,
Thank you Mica, you’re truly special, îùéç ëàå!
(2/10/2019 1:33:04 PM)
Thank you!
For voicing such a crucial message...my daughter loved watching it too
(2/10/2019 1:36:00 PM)
Bravo Bravo
Your Mic Drop post was all ‘Rebbe’ and let me explain. The Rebbe always stood up for the underdog in so many ways. The Rebbe welcomed the energetic differences each person possessed. The Rebbe lauded the strength of out of the box thinking persons. The Rebbe taught us that people who do nothing with their lives never get criticized. The Rebbe was an independent thinker and never affiliated with negativity. May all your wonderful work and leadership go from strength to strength.

( How appropriate and applicable that you just featured the Rebbe’s answer to Rabbi Hillel Pevzner from Paris. ...During a private audience with the Rebbe in 1965, the Rebbe encouraged him to get involved in yet another aspect of Jewish life in Paris. Rabbi Pevzner complained, "Rebbe, it is too much for my introverted personality!" The Rebbe responded (paraphrased): "Take a lesson from my actions. By nature, I am introverted; nevertheless, I knew it was essential, and reluctantly accepted it upon myself to be active in public life.)
(2/10/2019 1:37:22 PM)
Interesting that this past week's L'chaim (Teruma) in letter from the Rebbe mentions these kind of successes.
(2/10/2019 1:53:16 PM)
Proud of U, Mica
Great job!!!
Your older “downstairs” neighbor on Eastern Parkway.
(2/10/2019 2:04:04 PM)
Responses concern me
I like the talk, and will have my daughters listen to it, but it's a pity that some like commenters 12 and 16 have decided to politicize this and turn it into a us vs. them, men vs. women thing because of their own bad experiences or political views. But I'm happy that they're in the minority.
(2/10/2019 2:12:31 PM)
Humble and powerful
I really liked your talk. I don't know you, but felt internally pushed to share my thoughts. There's been lots of debate about mic drop, and thank you for dressing fully tznius, as so many of the young generation look up to you. You delivered a valid point but in such an aidel way, that you deserve recognition for that. Refined character is not always seen by those who have achieved greatness, and I value that about you, and wish you much continued Hatzlacha.
(2/10/2019 2:30:20 PM)
Very empowering
Thanks for sharing your vulnerability and empowering the rest of us to not give up and face our challenges with dignity.
(2/10/2019 2:41:27 PM)
Mica so proud
Your dear friends from...
sydney !
Always remember our morning walks to BRHS
(2/10/2019 2:47:00 PM)
I’m a man
I don’t usually post any comment neither here or on any platform of social media but you should feel proud of what you’ve built not only for a woman but for any human being in this world since as far as I know, most people are followers and only few actually build something. And as for me I know that i have my qualities but between my wife and I,she by far outshines me.
Enjoy your succes and be proud of it.
(2/10/2019 3:12:03 PM)
Just had this!
I founded and direct a large Chessed organization.
I recently interviewed a prospective fundraiser and gave him exactly what I would expect and asked him if he could deliver. He didn’t like some of what I said and so when he met my husband, he asked him all the questions again to which my husband cut him off and said “I really don’t know the answers— she runs it not me. I help out where I can but I do X for a living and she runs this with her board on her own”

The guy persisted....

He told my husband “never heard something so strange in my life”

I wasn’t hurt. Maybe angry a little.
But mainly I felt so sorry for this guy.
I’m so so happy in my role as Mommy, as wife, daughter and yes I’m so happy in my role as leader and activist.
They co-exist magnificently.
And I’m sad he doesn’t know that kind of thing
(2/10/2019 3:12:41 PM)
Your modesty is an inspiration
Thank you for being a role model
(2/10/2019 3:15:33 PM)
Often frustrated
This is good, really not so suprising, it sounds like the typical shlucha and shliach relationship. The key question is, are we making a difference in the in my community/world . Is my only role in this world to raise my kids match outfits and of course the I kippah,and be a yachana in the bungalow colony. The Rebbe says it is the Jewish Woman that will bring moshiach. Am I doing my part?
(2/10/2019 3:28:14 PM)
Dear Mika
I have so much respect for you. Not only for publicly speaking about your personal story, but for also proudly publishing these talks on COLLIVE. I’ve been going through the different MicDrop videos and have been so touched and inspired by each of them. So happy to meet the face behind COLLIVE! You are a powerhouse, and if this is what you were able to accomplish while in the shadows, imagine how much more success you’ll have now that you’re in the light! Wishing you a lifetime of continued success! Hatzlacha Rabba!
(2/10/2019 3:46:55 PM)
Israel Clapman.
I just watched the video. I’m terribly pained how the girls in camp mocked you, and made fun of you, and then even said that they wouldn’t make you a party...... that’s the type of trauma that hurts forever.

Nobody deserves to be bullied and kids bullying kids can have horrific affects. I hope this is an eye openin moment that parents educate their children to be nice to their peers.

A belated happy birthday.
(2/10/2019 4:14:28 PM)
Love how you're using your talents! Those girls are probably just jealous they weren't always in the know as you were!
(2/10/2019 4:49:20 PM)
so impressed and inspiring
i would have never known! Thanks for sharing this! such a powerful lesson! Way to go!!
(2/10/2019 5:03:56 PM)
Kol Hakovod to you!
This is very courageous of you; thank you for speaking publicly against bullying and inspiring young women to use their talents and capabilities to be lamplighters. As the Arizal writes and the Rebbe quotes, “women living in the times of Moshiach are a reincarnation of the souls of the women that went out of Egypt; it is on the merit of the saintly women that we left Egypt”.
The women have the power to take us out of Golus- men should not limit nor define what they can and cannot do. Women can and should “Ker A Velt (turn over the world)” to make great change and inspire others!
Mrs. Mica Soffer, I hope you have started a trend for woman to know and use their power, and that each woman should feel and know that the world was built for them!

Sholom B. Feigelstock
Los Angeles, CA
(2/10/2019 5:33:09 PM)
Number 23
Because everyone should have a platform to express themselves, men and women alike.
(2/10/2019 6:16:33 PM)
Kol hakavod, Mica. Mazel Tov on your journey.
(2/10/2019 6:47:12 PM)
Beautiful speech
That was one of the most impressive speeches I have ever heard both in content and in humility. I can totally relate in that part of my job requires public speaking and believe me I so relate. Ive been doing it for at least ten years and every time I go up, I ask hashem, please I know this is not in my merit but help me do what I need to do.
You are talented, awesome and a powerful speaker. May you and your husband continue in this very vital endeavor, go from strength to strength and have much nachas from your children and our community and that it should always be a kiddush hashem and kiddush lubavitch
(2/10/2019 9:03:28 PM)
Mica you are my hero
thank you for staying strong and showing the world. you are a great inspiration to me.
(2/10/2019 10:25:15 PM)
Love your speech and powerful message!
Mica, I loved watching your moving and inspirational speech . I even rewatched, because it really resonated.
Thank you for your wonderful and informative website , which My family and I have been enjoying for years.
I’m sorry you didn’t always get the recognition that you so rightfully deserve, but you should know that I and many, many others have always known that YOU are the queen and driving force behind COL...

May you continue in your exemplary work with health and happiness.
May all of your future birthdays be joyously celebrated as you are surrounded by loving family and friends !!
(2/11/2019 12:12:02 AM)
Rabbonim crown heights
Why do they try to ban her? Shouldn't they pick on child abusers instead? What are they silent on sexual abuse but not when woman get up to speak? Maybe we should vote new robbanim in?
(2/11/2019 5:30:13 AM)
Good For you go for it!!
(2/11/2019 9:59:00 AM)
Dear COLlive Owner,
Please don't be offended that no one knows you are the owner of COL. How were we supposed to know?
You can put your name and even a picture or bio if you want on the Contact us page. That's usually how people find out who's website it is. Easy solution!
(2/11/2019 1:16:39 PM)
Ba'al T'filah
Mazal Tov, Mica !
(2/11/2019 2:54:54 PM)
I don't think many people understand how powerful and important this is.
This is not a matter of making it Man V. Women, but there are so many accomplished women out their who are required to downplay their success and contributions just because they are women.
Lets be honest, there are so many more women who are running pages like COL either on the web or on instagram or facebook. I know a few. Whether it is for religious purposes or meme pages, it is women who are running these pages.
Chas V'Shalom, this is not to speak Lshon Hara, but many have revealed that they are women running the pages and they lose 1,000s of followers.
Why? Some men cannot handle that there are women running these pages.
So,for her to get up and speak and show to the world that she runs this page is huge! B'H she has had positive feed back. But there could have been huge negative feed back simply because she is a women!
(2/11/2019 3:25:17 PM)
Ronni Amishay Nifty Nogginz
All these years I never knew that you were the powerhouse behind COL. Knowing you from when you were a little girl, I didn’t foresee the marvelous lady that you would become. Your talk was inspiring, raw, honest, and just amazing. Kol haKavod to you in your fabulous journey!
(2/11/2019 9:25:32 PM)
Yasher Koach & What a Pleasure to Hear You Speak!
Dear Mrs. Soffer, BS"D

Yasher Koach, and thank you for sharing your story, heart and honesty! You spoke so beautifully and touchingly, and are an inspiration for us all.

I am one frequenter of Collive.com, and am in awe of what you produce. The effort you invest into it is evident, and a most precious gift to the Jewish community. Thank you for all that you do, and may the Aibeshter bless you to continue shining your inner light - and expressing your voice - with brocho vehatzlocho rabboh in all your endeavors!

With admiration and appreciation,
Raizy Prottas (a student of your classmate Mrs. Nechama Laber's)
(2/13/2019 10:53:22 PM)
BT totally inspired - thank you.
I had to stop everything and write this - very different upbringing and situations, but completely relate and moved to tears from this. I think every woman can relate on some level and I am seriously cheering you on!

It's not about "feminism" or some other junk brought in from a college campus or political rally. This is a very real, inner victory for emes, tznius self-expression, and fulfilling our truest purpose as "proud chassidishe women" - you go girl! ;) P.S. Can't wait to show this to my teenaged daughter. Thank you for being an inspiration to us all!
(2/14/2019 12:54:16 PM)
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