Jun 17, 2015
New Book Elevates Challah Baking

A new book by Downtown Brooklyn Shlucha Rochie Pinson explores the mystical, inspiring and fascinating subject of Challah baking and its practical life wisdom.

There is a new book in the Jewish market, and it is unlike anything you have seen before.

While the premise of a book on challah seems simple, the reality is anything but.

As it turns out - Challah is a pretty amazing subject, and lends itself to so much practical life wisdom as well.

Rebbetzin Rochie Pinson, Shlucha to BOCOCA (Downtown Brooklyn) has been leading incredibly popular and standing room only challah workshops for the better part of a decade, and has a tremendous wealth of insight into this topic.

She proposes that the recipe for challah mirrors the recipe for life itself, and proceeds to prove her point most eloquently. Written in her uniquely engaging and warm voice, this is a fun read, it feels almost like a really great conversation with a wise friend.

The mitzvah of Hafrashas Challah (separating the challah piece), and the actual making of the dough and even the braiding of the loaves, are thoroughly examined and explored, leaving us with a tremendous appreciation for the gift that making challah can be in our lives.

Gems of Chassidus, Torah and stories of Chasidim and Rebbeim illuminate this volume. Additionally, historical facts, scientific discoveries, psychological studies, and literary references abound in this treasure chest of a book. It will amuse you, fascinate you and move you in turn, and when you close this volume, you will have found that you have risen just a little bit more than before you read this book, right alongside Rochie and her bowl of challah dough.

Rochie has taken her challah workshop and inspiring accompanying lecture on tour, and has been leading challah baking events (mega and even non-mega)—across the country and internationally—to great acclaim. Women have been uplifted and grown tremendously from the experience.

Lately, it seems like everybody wants to get in on the challah secret; only one week on Amazon, and The Rising Life is already the #1 seller in its category.

The Rising Life: Challah baking. Elevated is available for purchase on Amazon.com - and now in your local Jewish bookstores as well.

Special Introductory Price at Hamafitz and Judaica World, Reg. $23.95 - for the next 2 days only they will be selling for $18.95! If you want to stock up on some for gifts (you will!) this is the time to do it!

For more unique insights into challah, and to find out what Rebbetzin Rochie Pinson is all about, visit her web journal at www.TheRisingLife.net.

What’s inside The Rising Life?
• Challah baking as a recipe for balanced, integrated nurturing of our self and our loved ones. The recipe of challah explored as a recipe for life.

• A tremendous scope of fascinating information, from the history of challah to the significance of the challah shapes as we know them today

• Segulot, Kabbalistic traditions, and customs related to challah

• Rebbetzin Rochie’s Classic Challah Recipe: a truly perfect, never-before-published recipe for outstandingly delicious challah every time. Includes ultra clear step-by-step instructions and easy-to-follow braiding directions.

Charming and whimsical illustrations are sprinkled generously throughout the book, adding to the general beauty of the book, and making the reading experience even more enjoyable! (Kind of like eating a challah that is yummy, and also really pretty!)

This book was written as an accompaniment to the challah cookbook, RISING! The Book of Challah, also by Rebbetzin Rochie Pinson, being published by Feldheim in 2015.

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Opinions and Comments
Looks lovely
Kol hakovod.
(6/18/2015 12:41:40 AM)
Yasher Koach Rochie!
From the first one to teach you "The Challa Lady Song"....
You are really inspiring.
(6/18/2015 2:16:46 AM)
Thank you Rochie
You are an inspiration to all.
Keep up your amazing work.
(6/18/2015 10:50:39 AM)
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