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Nov 18, 2009
How to Revive a Magazine
Photos by Yossi Percia / COLlive A group of Crown Heights residents met Wednesday at the home of Menachem Gurevitch to discuss how to help the ailing Hebrew Kfar Chabad magazine. By COLlive reporter
Chabad's long-time Hebrew weekly Kfar Chabad is trying to get its act together with the help of some Crown Heights residents.
The ailing magazine, which the Rebbe encouraged, has been grappling with a declining circulation and constant change of management.
In 5769 Rabbi Yisroel Brod, a fundraising expert with experience in repairing organizations, was named the new CEO.
Facing a worldwide migration of readers to free news online, Brod said then: "I'm in the industry for over 30 years and have dealt with bigger problems."
He promised to restore the trust of the readership once he managed to balance the defaulting budget and "stop relying on donations."
Brod held a meeting Wednesday at the Brooklyn home of real estate developer Menachem Gurevitch with potential supporters.
Among the attendees were Rabbi Gedalya Shemtov, Director of the Shluchim Office; Moshe Pinson, President of Congregation Bais Shmuel; and Dovid Rogatsky, a construction builder.
The group also included former Israelis, who grew up reading the magazine, and may feel sympathetic to its remaining in business.
COLlive Media articles:
+ 'Farbrengen' Gets New Look
+ A New English Haredi Weekly
+ Jerusalem Post Prints NY Edition
+ Yalda Editor Wins $100,000
+ Magazine Cuts Down, Back
+ Kfar Chabad Magazine in Debt
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(you know itsa hebrew mag)
old news
2) don't ask guys with trimmed beards and chest hair sticking out
But if they would have been more receptive to the Poshitah Chassidim, Rather than triying to appease some high eshcolans they would night have been at thsi stage
wonder why
Ps. menachem G, was that the official chanukas habias? or your gonna make a grand one soon!!!
1) bais shmuel
2) shluchims kids
3)shluchim office
kol hakovod
all these guys with chest hair sticking out
UGLY UGLY UGLY!!!!!!
plz go for a real Rebbe's dugma chaya!!!
Personlay I would LOVE to buy a non-meshichist English magazine. But there isn't any....
either the geniuses in israel figure out a way to sell it to its target audience or it folds.
if you/they want to make another mag call it something else.
catering to english, america is another mag.
truth is, i guess, no one cares about kfar chabad.
bais moshiahc stil hangs on by a thread because come still care about 770.
can only imagine how far that publication could have gone and how many more people it could have reached, if funding were not to become an issue. anyway, rivkin is busy with his videos and cd's, waiting for the florida real estate market to turn...don't hold your breath meir...(still waiting for your new cd you've been promising for over a year and a half)...
so, what's left? either we put some serious bucks together and help brod out of the hole or, or draft rivkin, and raise some cash to revive the uforatzto journal.
we know the latter is not going to happen so, either we help kfm or get yudi ceitlin and collive to publish. now why didn't anyone think of that before?
don't realy care how it comes about...one thing is certain, chabad lubavitch need a quality publication with world wide appeal..and we need it now!
it's a magazine not Purim
For those who want their heads totally immersed in sand (and not face the real issues of Chabad as a derech in avoidas Hashem) - Bais Mashiach fits the bill. More, more, more, of the same.
Kfar Chabad wants to cater to those who will only bury their heads half-way. Doesn't work.
A publication the had true freedom of expression without any ideological strangle-hold would probably succeed, although it would be difficult to keep nit-wits (onn seychel) out.
since you have no access to internet published material (unless you print it out on friday) the course of action is clear
you need to gear the mag marketing to the shabbos reader's needs
with extra material in the summer when shabbos is longer
There is nothing you can't cure if you throw enough money at it
and lastly you must have an english ver. of it if yopu want to sell enough ads
remember if you post interesting content and gather enough talent they will buy in to it!!!
men ken tisht tantzen oif tzvay chasenes mit ain toches.
PRINT IS STILL VERY MUCH ALIVE. I dont know about ya all, but to me, there is just nothing like laying back on a long friday night or short shabbos afternoon (after chitas & rambam), with a well put together, informative and nuatral magazine. och sheee gut!
what a magazine that was. would love to see it again