Mar 11, 2018
Sterling is Reopening for Pesach

Simcha Stroh, owner of Buzz home appliance and electronics stores, is keeping the Sterling brand as it reopens in Crown Heights, Sunday.

By COLlive reporter

Welcome back!

Sterling Electronics, the longtime home appliances store on Kingston Avenue in Crown Heights, is reopening the newly revamped space today just in time for the Pesach season.

While some of the final design touches might only be complete after Pesach, beginning this Sunday, Sterling is now fully stocked with all the essentials for the 8-day yomtov.

"The revamp has been long-overdue, so were going to have a beautiful store and carry many more products," says Simcha Stroh, the owner and manager.

The store at 369 Kingston Avenue will be opening "100% Kosher-Lepesach!" and will include a new line of dishes and silverware.

"We want to thank all of our customers for their patience, and were looking forward to welcoming everyone back and providing the same great service as always, including toiveling and free delivery to all our loyal customers," he said.

Stroh has confirmed that he has recently acquired the stores Buzz Electronics of Boro Park at 1314 50th Street and Buzz Hometech Center at 1402 Coney Island Avenue.

"However, we're not bringing the Buzz to Crown Heights," Stroh told "It's very important for us to keep the Sterling brand for our loyal customers. We always want to be the friendly, neighborhood, one-stop shop that is such a well-established part of Crown Heights."

He added, "the Buzz will only be linked behind the scenes, using combined purchasing and logistics to deliver a better range of products and at much better prices than before."

He welcomed locals to be in touch. "Please get in contact with any ideas or particular products you want to see, so that we can best accommodate you," he said.

Sterling will continue to sell products on their website and via 718-756-9840 and email

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Opinions and Comments
is the tevilas keilim open as well?
(3/11/2018 2:04:57 PM)
Good news
Finally some competition with the other stores in crown heights. Maybe that will bring prices to nearly as cheap as Amazon
(3/11/2018 2:28:26 PM)
Looks nice
Happy they are reopening always liked the place nice that they finally redid it.
(3/11/2018 2:39:49 PM)
please keep tevilas keilim opened
very big help to our kehilla
(3/11/2018 2:56:32 PM)
Best of Luck
The Buzz always has terrific sales before Pesach - I hope that this branch will offer the same !!
(3/11/2018 3:28:49 PM)
Mazel-tov, and hatzlochoh rabbah on the upgrade!
Much hatzlochoch! I hope the prices will be competitive enough to have our people buy electronics etc. locally rather than online. Honestly, am willing to spend a bit more, but not a great deal more, to give the parnassah to our own neighbors. Simply put, most of us consumers also worry about balancing our budgets...
BTW, are we to understand that The Buzz stores in Boro-Park and Flatbush are now totally under the new ownership of Mr. Stroh? I'm not entrepreneurial and don't get it; Why would they sell what seems to be a lucrative business? I don't get it...
(3/11/2018 3:38:58 PM)
is it gonna be crown heights prices
(3/11/2018 5:27:08 PM)
To number 6
Their business model if like that of many online Amazons businesses.
Most vendors wont sell to you if you only sell online but if they see that you have a brick and mortar store then they are more likely to sell to you which is how you undercut your competitors.
Id you buy from the distributor and they sell on amazon as well then you wont get as good a price from them.
So sterling and buzz and kettle and c will probably lose money on their retail store but their margins are big enough and sell enough volume on the e-commerce side to Make it a worth while venture.
(3/11/2018 8:08:17 PM)
Big Z Schapiro
Mazel Tov Sterling Electronics we should all here many more good news with happiness and successful
(3/11/2018 8:39:11 PM)
Kelei mikvah
Im sure I am not alone in giving a huge thank you to Weinsteins, kettle and cord and welcome home, for being so kind and gracious these past months and accommodating us with the use of their mikvah. Thank you!!
(3/11/2018 10:17:16 PM)
Let's not forget about Gershy. The best team out there. Wishing them !
(3/11/2018 10:37:39 PM)
(3/11/2018 10:40:14 PM)
GSN Holdings
Wishing you nothing but the best on all your endeavors
(3/11/2018 10:41:19 PM)
Amazon Prices
First off, wishing you much success. Second: If you wish to capture the under 60-70 year old market, I.e. customers that in 15-20 seconds can pull up exactly what the product really sells for online with free 2 day shipping, then please establish your pricing accordingly. I have no problem supporting a neighborhood business with a couple percent more, but when a pot costs $70 on kingston and I can buy the same think on Amazon for $25, sorry, you lost me.
(3/11/2018 10:55:58 PM)
Kosher Mikva??
We need a kosher Mikva under Rabbinical supervision. The Mikva by sterling hasn't had proper supervision until now. Now is time for change!
(3/11/2018 11:52:23 PM)
Gershy and Simcha are the best
(3/11/2018 11:59:36 PM)
Remembering the original
This looks like a beautiful store & I wish Mr. Stroh much Hatzlacha.

When Mendel Brikman A"H first opened Sterling Electronics , we were re-vamping our kitchen & bought all our appliances there. We were very happy & Mendel was such a pleasure to work with, so nice and helpful. I'm sure his stamp is still on the store, & it's nice you retained the name. Mendel made the store a great shopping experience & I'm sure you will continue what he accomplished.

(3/12/2018 5:33:21 AM)
Price match
They used to price match even Amazon I hope they still will
(3/12/2018 3:14:04 PM)
Good people, good businessmen
good combination, Hatzlacha Rabba!
(3/12/2018 4:04:16 PM)
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