The new popular Sarah Feldman modest fashion brand is having its first Pop-Up shop in New York this Sunday November 19, from 11am – 6pm at Mimulo, 334 Albany Avenue.
Sarah Feldman, otherwise known as “Rabbi’s Wife” on Facebook and Instagram, is the Rebbetzin of the historic Gardens Shul in Cape Town, South Africa.
It began with her blog rabbiswife.com, which gave a window into her life as Rebbetzin, Shlucha, wife, mother and community leader with inspirational, relevant posts on daily living.
Soon she was interviewed on local South African radio and featured in magazines like Fair Lady and Marie Claire who were particularly inspired by a Rebbetzin who promoted a lifestyle of healthy living – Sarah is a promoter of daily exercising and plant based eating – and who clearly has a great eye for style and fashion but in the spirit of traditional Jewish modesty.
Through her blog Sarah was contacted by many around the world asking for modest fashion tips and advice and this eventually led to Sarah starting her own clothing line with styles that are timeless classics yet are elegant, trendy and chic.
“I believe that being Frum does not mean being frumpy,” Sarah explains. “I am passionate about helping people look good and feel good, nurturing healthy relationships and radiating a positive, relevant and inspired Judaism.”
Sarah’s full line of dresses – all under $100 – can be viewed at www.sarahfeldman.co.za and will be available – with select items on sale – at the Pop-Up.
Agree with number 1!
Amazing initiative! Please be the ONE ‘modest and fashionable’ and clothing companies to create clothing that are truly tzniyus halachikly. Not the modern version of modest.
As shluchos who live for the Rebbe’s ideals, this is an area we ought to impact!
Thank you!
Beautiful initiative. Great designs. I agree with #1. Please have them fully conform to tznius standards and I would be happy to buy some for myself and my girls at the kinus. Thanks!
I know Sarah as one of the busiest Rebetzins who has grown her shul from a dying institution to a vibrant one. Has young children and teaches brides , does bat mitzva lessons, young professionals and many Challa bakes and is constantly in demand. Wonder where she is getting time for this? Commendable
BH they all do adhere to modest laws and there are no slits. Hatzlocho Raboh- lovely idea and hard work!
Looked this up and very excited to see classy, modest fashions! One suggestion: especially as a shlucha, please put tznius before fashion, and make sure every outfit is 100% tzniusdik: for example, there shouldn’t be any slits, and the dresses should be long enough- as the Rebbe clearly instructed- to cover the knees at all times, whether standing, sitting, climbing in and out up cars/ climbing stairs etc. The dresses seem a bit short to confirm to our (halachic) tznius standards. Also, not all of them cover the collarbone. If you will fix this, I will be happy to look… Read more »