By COLlive reporter
Michael Gerber, the founder of E-Myth Worldwide, a business skills training company based in California, has it all figured out for the Chabad-Lubavitch outreach network.
The Dream: Moshiach Now.
The Vision: To create the McDonald’s of Chabad outreach through the development of 300,000 turnkey Chabad Centers throughout the world.
The Purpose: To awaken the spark, fan the flame, and create an inferno of yidishkeit in every Jew worldwide.
The Mission: To turnkey the Chabad Center Operating System to increase its efficiency and effectiveness so as to transform the results it produces 10,000 fold within the next 10 years.
To achieve all this, Gerber is personally delivering over-the-phone classes teaching Shluchim how to “manage your Chabad House and free up your time and energy to develop yourself to be “The Rebbe” for every Jew you come in contact with.”
Over 60 Shluchim from North America have enrolled in the new – but not the first – session of conference calls with Q and A’s.
The Program Director for Chabad E-Myth is Cheryl White, an educator who has been involved with Chabad Houses in San Diego County.
Membership is $100 a month for a one year subscription. “This monthly donation represents a mere fraction of the direct costs incurred and ongoing for implementing this at Chabad,” the website wrote.
“In fact, participating Shluchim are entitled to subscribe for only $50 per month by signing up just one additional Shliach into this program, to spread the enthusiasm of the work we are doing and to help cover the costs of this rewarding endeavour.”
Coordinating Shluchim rabbis Levi Cunin and Mendel Cohen did not comment.
For more info, log on to chabade-myth.com
Listen to a sample:
Membership will reopen at some future date. The intent is to make this program available to every Shliach, ultimately.
The program is closed to new members. Why bother to write the story if no one can join?
The oros d’tohu energy that we have can only be effectively channeled through kelim d’tikkun. This world expert provides those kelim. By-the-way, what makes you think that what has worked all over the world will not work for us? Just because “you think so?” Mark my words. Those Chabad Houses who follow this will make all of you swallow your words over the next few years. Have you heard the excerpt posted here? Once you’ve heard it you’ll change your mind. And yes, Yidden do need to think how they post comments here. This week’s parsha does deal with kiddush… Read more »
Not every person who comments on this site is a rabbi or is a chabadnik
I spoke to shluchim and they love Mr. Gerber’s ideas. He’s a great guy, with a great heart
I’m astounded by the comments here. Shame. How dare you use your ignorance to condemn a well-known businessman and author as a scam because you are too inept to do your research. Gerber is a Jew who loves Chabad. Lucky for Chabad. Sad that some of you are this clueless. Probably reflected in your Houses as well. If you don’t realize that business principles need to apply to your centers, you don’t belong there.
Everything that is claimed on the website is verifiable… do a little research of your own and find out what E-Myth is about: its approach, its scope, its influence, etc before you declare it is bogus. What information resource would satisfy your skepticism? Google? Wikipedia? YouTube? Reading “Emyth Revisited”? Asking one of the 60 shluchim who are involved with E-Myth what convinced them that it is worth their time and money?
Of course, it is simpler just to declare it is bogus.
Right, so you copied & pasted from the E-Myth website…listen, I know about a really nice bridge for sale, over in Brooklyn. Just go to http://www.ibelieveanythingireadon websites.com and you can make bridge ownership a reality!
I copied and pasted off the website. I assumed some people reading this article would like to be educated as to what E-Myth is. It is astounding how some commentors on this article make judgments without bothering to understand what this opportunity is. E-Myth is a world class, internationally recognized business development system and shluchim are fortunate to have this resource available to them.
Were you paid to write that?
E-MYTH in the business vernacular refers to the “Entrepreneurial Myth” – the disastrous assumption that because one is expert in the technical details of a product or service, one also has the necessary skills to grow and manage a business. Most small businesses fail within the first few years because of this mythic idea. Michael E. Gerber has created the E-Myth Business Development Program to help small business entrepreneurs organize themselves through a System that optimizes their productivity, ease of management, and growth. The E-Myth method has successfully transformed over 70,000 small businesses throughout the world. Today, E-Myth is taught… Read more »
A business is an organisation but not every organisation is a business. simple, no?
Chabad E-Myth is not about turning Judaism into a business. It is about organizing Chabad houses so that they function and operated more effectively. This has nothing to do with comparing JUDAISM to restaurants… it is about examining a successful franchise like McDonalds (kosher or not is NOT the point; how it operates is the point) and learning successful organizational strategies that will expand the ability of the shliach to reach every Jewish individual in his community.
At chabade-myth.com Gerber writes, “No, I understand that Chabad is NOT a business. But Chabad IS an organization. Which is what a business actually is.” Yes, e-myth is NOT a scam, but it is a myth, which IS a scam…
A better alternative…
Shluchim have desperately lacked the ability to assuredly let go of the reigns and manage their chabad houses like a business. Crown Heightsers have the most to gain from this program as it will open up the doors for your children to go on shlichus (if they don’t have connections) as it will train Shluchim to be effective managers etc.
It will never be able to rid shluchim of the personal touch that is central to yiddishkeit, it will just teach them how to use it effectively.
And no, I have nothing to do with the project.
Yashar Koach Organizers!
i think its way past that
Sorry, it just doesn’t sound (or smell) right. This guy may have his heart in the right place (or not — I don’t know him), but turning Judaism into a business just doesn’t seem right (of course, some people have already done this, but that’s another story). Judaism is a spiritual experience, and this sounds like a very different thing — comparing Chabad houses to McDonalds restaurants (literally not kosher) ought to be enough to cause anyone concern, or so I would think. In the end, slick gimmicks simply can’t be the engine that brings Moshiach.
I sure hope Moshiach is here before then…,.