Jul 14, 2014
Brouhaha Over Hijab Photo

A Jewish owned clothing line is responding to criticism over an Instagram photo of a Muslim woman modeling their skirt.

By COLlive reporter

A Jewish owned women's clothing line in Brooklyn, NY, is facing online criticism over a photo of a Muslim woman modeling their maxi skirt.

Mimu Maxi, creators of the "ultimate no-nonsense, canvas wear for the modest femme," shared a photo of the Hipster Hijabis blogger named Summer who promotes "hijabis with trendy yet modest fashion wear."

The photo showed the woman wearing a Hijab, a headscarf that mature Muslim women wear outdoors, and a limelight maxi. "How cool to see the #hipster #hijab take on our #skirtleggings!" Mimu Maxi wrote.

The post struck a chord in some, who politely (and some impolitely) expressed their opinion on the "insensitivity" and "timing" of the photo.

"Definitely not the right timing!" wrote hair stylist Esty Prus, echoing a comment by Rivky G. who said that while accepting other cultures is nice, posting this photo was ill-timed. "You know that Israelis are living in bomb shelters now," she noted.

Another, wrote to COLlive: "Let's face it, Israel is currently under attack, and people, our own brothers and sisters, are living in fear! Many people, who will scroll down their feed and suddenly see a Muslim woman in garb on a frum clothing page, will, initially, be appalled.

"There may have been nothing wrong if the photo was posted in a different time and place, however, it was posted in a time when our brothers need our support. "

In response to the criticism, Mimu Maxi owners Mimi Hecht and Mushky Notik posted the following on their Facebook page:

Dear Friends, Family, Customers and Followers,

Last night, MIMU MAXI posted a picture of a Muslim fashion blogger wearing our "Limelight" maxi skirt, paired with modest layers and the Muslim Hijab head covering. It was a "regram" of her own outfit post, a response that was due to her at this time, after we chose to collaborate.

As MIMU MAXI has customers from all over the world--comprised of mostly Jewish but a growing number of Muslim and Christian customers as well--it was exciting for us to share a Muslim modest fashion blogger's style-take on our design. It was modest. It was feminine. It was beautiful.

The post received a disproportionate number of "likes" and lots of beautiful open support, highlighting the integrity and openness of the majority of our followers and customer base. That did not go unnoticed.

At the same time, a different kind of response from a number of our Jewish followers was truly alarming. Although we understand the visceral reaction, we were shocked to see women immediately pit themselves against us, essentially accusing us of being insensitive, putting our business above morals and threatening to "unfollow" and never purchase from us again -- effectively "copying" the way of Israel/Jewish haters by boycotting a beautiful, holy Jewish business!

In Judaism, especially the teachings of Chabad, we learn that our immediate reactions and thoughts must be tamed with thoughtfulness and intellect. It is this exact way of thought that supported our intuition to post the picture in the first place. And it was this type of thought that was sorely lacking in some of the comments posted to our Instagram page (some of which I was forced to delete, out of sheer embarrassment that our non-Jewish followers should see them).

This was heavy on my heart, so I decided to call my longtime Mashpia (mentor), a world-renown Rabbi, educator, Shliach (Chabad emissary) and scholar Rabbi Manis Friedman.

Rabbi Friedman immediately reminded us that it is a MITZVAH for Muslim women to keep Tznius (modesty.) As a light unto the nations, any Jewish support of modesty in the world at large should be promoted, should be encouraged. Modesty of the women of the world is a GOOD thing. The farther and more "foreign" the reach, the better. Collaboration on this essential value is important and must be embraced by the Jewish community.

On the issue of this post coinciding with war in Israel, Rabbi Friedman helped me realize even deeper: This was in many ways, on a more essential and "soul" level, the BEST time because this kind of collaboration and awareness is a huge component in fighting ignorance and hatred towards Jews. In times of upheaval, our unity and shared values--wherever they DO exist--should be highlighted and celebrated.

He then shared the story of someone who came to the Rebbe upset that the Israeli government subsidizes every single Palestinian birth in Israel. "How could they?!" The Rebbe responded calmly, but with surprise, reminding his guest that this is (again) a GOOD thing because they have the mitzvah and are obliged to "be fruitful and multiply."

And this is what Jews do: promote Mitzvot. We support and embrace and propagate values that are good and right, for ALL people, irrelevant of any circumstances between us. We cannot adopt the unequivocal mode of hate our enemies have fashioned for us. Rabbi Friedman reminded us of all this, emphasizing these JEWISH values and supported us in being unapologetic in responding to our Jewish followers who reacted so hatefully.

Mushky and I are happy and proud to have "hosted" this blogger on our page, yes at this exact time, and we stand by this decision 100%. Summer is a modest fashion blogger from Missouri who shares some of our deepest values and did not deserve the ensuing response simply by collaborating with us on a beautiful shared cause that we are ALL meant to embrace...more than ever...especially now.

Mimi and Mushky

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Opinions and Comments
No one cares
(7/14/2014 3:25:25 PM)
nothing wrong but
but it is a sensitive time and would be nice if they waited until things got quiet to post it

(7/14/2014 3:25:36 PM)
business is business
(7/14/2014 3:29:03 PM)
dont agree
was an avid mimu fan but rethinking their ideals are too liberal for us...
(7/14/2014 3:29:14 PM)
I couldn't agree more. It definitely was timed badly and was incredibly insensitive of mimu maxi to put up such a photo. Why would they put up the photo during such a rough time for Israel? They should have thought it through before. Never should anyone place a photo like that online for all to see. It is like they are trying to show the world that hipster hijab is kind and friendly all though she's a Muslim which may be true! But at the end of the day, a Muslim is a Muslim and it is hurtful to see her picture up on mimu maxi's page. Peace to Israel.
(7/14/2014 3:36:20 PM)
very disappointed in mimu
Not all Muslims are terrorists but all terrorists are Muslim. . I don't understand why people are overlooking the same situation that happened in Germany ny by Hitler yemachshemo, by we letting the enemy among us again. I do have Muslim friends who are peaceful and loving and pro Israeli. We need to know if the girl in this picture stands for Israel or Palestine, the case seems to unfortunately be leaning towards the latter. Peace is not an option between pro Palestinians and Jews! Furthermore, it's difficult to believe that Manis Friedman said this. I really think that he is too brilliant to come up with bs like this, I'm wondering if what they say in his nameis trtrue.
(7/14/2014 3:46:05 PM)
not a fan of mimumaxi
If a Muslim woman wantsto wear the skirt, that doesn't bother me. What does bother me is that frum woman are wearing it. A skirt that is unashamedly called skirt "leggings". Even the name shows it is untznius. If you are going to cater modest yet fashionable clothing to frum woman, why not make sure it is tznius? No, if there are sleeves that come in middle of the elbows, that is not ok. Otherwise, why are you different than any other clothing line?
(7/14/2014 3:51:03 PM)
I agree
I don't know why anyone would have an issue with this picture. This has nothing to do with what is going on in Israel. This is a beautiful thing to bring harmony to the world.
(7/14/2014 3:57:30 PM)
B"H there isn't any other important news in the world. Businesses shouldn't become a part of the middle east crisis. Its time for Lubavitchers to be educated on the REBBE's views on Shlamius Haaretz...
(7/14/2014 4:03:51 PM)
theres nothing holy about your business when you post not tznius pictures , and comments that go along with it. i hate to say this but you girls can learn from Summer how to dress.
(7/14/2014 4:08:29 PM)
Mimu, you guys are aces in my book and it's beautiful what you do, your cause, your goals and everything in between. I do think though, just keep in mind, sometimes you can be 100% right, and it still isn't the time or place. You are right, and I read the entire article, you did nothing wrong. But, just sometimes, ya know? Best to maybe shelf it, and post it later.

Keep up the amazing work.
(7/14/2014 4:13:22 PM)
Logic v emotion
At the end of the day, we have the right to be affronted over what is to many, an example of insensitivity. Perhaps you need to consider their point of view.

It just shows the truth of what many feel is the golden rule of business - anything for a buck. It's a pity you didn't put half as much concern for the sensitivity of your clientele as you show in this cleverly-crafted op-ed. Bottom line - based on your patronising response you clearly care more for other customers than these outspoken, easily-offended, Jews. I won't be buying these skirts, not because of the model, but because I can get others from places that don't gear their stuff to the Shuk.
(7/14/2014 4:13:54 PM)
so inappropriate of mimu maxi
(7/14/2014 4:20:53 PM)
So they get R. Manis Friedman to kasher their highly insensitive acts. And he even manages to shlep the Rebbe into this.
How about following what the Rebbe says in all areas and not just picking and choosing which words of his to interpret for your benefit? I am shocked at your actions.
(7/14/2014 4:30:15 PM)
Love the picture, shes beautiful and p.s. shes not the one bombing, its hamas,
Dont mix fashion and politics
(7/14/2014 4:33:26 PM)
So not pleasant to see sorry
(7/14/2014 4:33:32 PM)
Yeshus Defined.
Mimi and Mushky, whoever you are, the issue is not about tznius or not tznius. The issue is not about hate or not hate.

The issue is this, that right now, Arabs worldwide have risen up in hatred against the Jews. In Morocco, a Rav was almost beaten to death. In LA, in Seattle, in Germany, in Montreal, in New York, the death rants are frightening. Right now, in Eretz Yisrael, over 1000 rockets have been raining down on our brothers and sisters non-stop. People are having heart attacks, children are developing Post-Traumatic Stress Syndrome, weddings are being disrupted. In the meantime, the lies in the media by Arabs world wide continue unabated.

World Jewry is under attack by Arabs.

The posting of this Arab picture at this time smacks of the height of insensitivity to the suffering of our brothers and sisters. What prompted this, your concern for tznius? Yeah, right. Tell that to your grandmother...This is about self-expression, about making a splash, about grabbing headlines.

And you did.

Your insensitivity is egregious. Disgusting. Don't wrap yourself in Manis Friedman to try to gain more fame. Feh.
(7/14/2014 4:45:18 PM)
Sorry Girls
Totally inappropriate especially at this time. I am not surprised. It isn't the first time that you have stirred up controversy. And as far as saying that you were showing the beauty of Tznius, why do you have to model your clothing with pants underneath. Is this the Tznisus you are trying to project. If you want to project Tznius all your clothing should be shown in a Tzniusdikeh fashion. It does not seem like you are being truthful in general in relation to this matter.
(7/14/2014 4:51:03 PM)
still wrong.
I doubt r' manis friedmans words werent twisted. They always are when other people try quoting him.
(7/14/2014 5:00:08 PM)
There's a time and place
And this isn't it
(7/14/2014 5:19:13 PM)
Response to your letter:
Although the letter is beautifully written and has it's points, it is still difficult for some of us to comprehend. Some of us are angry, reasonably so, and we feel offended by this post on behalf of the nation of Israel. It is difficult to understand how it could be a mitzvah for to "be fruitful and multiply," when many of their children are raised in the hateful footsteps of their fathers! (A source would for the story would be great!) Furthermore, I have looked into Summer's Instagram feed, and sadly some of her friends whom she follows (which by the way is very few) have posted material about "freeing Palestine." Everyone has their beliefs, and if a Muslim girl posted a photo of a Jew on their feed, I am sure it would receive the same criticism that this photo did.

Mimi and Mushky, I feel that in this time of need, we need to make sure that the Jews stand taller than the Muslims. Unity with others is beautiful, but when our brothers are suffering we must remember our values. First we are a Jew, and then we are whatever else we are, whether it be a businessman, artist, or doctor. Once again, maybe if this photo was posted at a different time when the Muslims, as a nation, weren't standing tall then the feelings would be different.

We do have to be a "light upon the nations," that is true. But, Rabbi Friedman, it is stated in the Quran that Muslims must be modest. We are not adding anything new to their beliefs! It is a beautiful concept to unite through art and fashion, a language that needs no words, with other cultures. Mimi and Mushky, I commend you for your efforts for bringing that to the table. However, I (and I'm sure many others) are still struggling to understand the timing of your post. Although Rabbi Friedman's (who by the way is a brilliant scholar) advice was intriguing, I still feel confused and unsettled.

On a side note, I would also like to commend those who did speak out against this post, because it was courageous. It is easy to conform, and it is easy to by-stand; however it is extremely difficult and brave to go against the tide. Keep being leaders! Not followers!

I don't mean to cause any offense with this article, and I apologize in advance if I did. I am only A. defending those you call "haters" (showing you a different perspective) and B. attempting to understand. If anyone has an answer to this enigma, I would appreciate it if you could enlighten us.

With prayers for the immediate arrival of Moshiach and peace for our brothers in Israel.
(7/14/2014 5:20:41 PM)
Definitely ill timing
(7/14/2014 5:20:42 PM)
Def bad timing!
But bchlal find their skirt leggings (as well as some of their other clothes) very #UNmodest
(7/14/2014 5:21:28 PM)
She may not endorse HAMAS but she endorses Palestine. But without Hamas would there ever be Palestine?! It's quite simple really it's an equation you learnt in high school. If a=b and b=c then a=c COMPRENDE?!
(7/14/2014 5:29:31 PM)
A lot of the Mimu maxi advertising is bchlal not done in a tznius matter. A lot of the models don't even bother wearing stockings, or the neck lines are showing. Why don't you first work on yourself and then you can go and start worrying about who's wearing what.
(7/14/2014 5:29:45 PM)
This is a time where all Jews are supposed to come together as one and do all they can to bring Moshiach!! We must stand strong and united as a nation and stop writing hurtful comments on the internet!!
(7/14/2014 5:49:04 PM)
to the "not all Muslims are terrorists, but all terrorists are Muslim" comment............................... what kind of statement is that? Obviously I'm referring to to terrorists throughout the globe who threaten an array of different groups. But even in terms of terrorists who target Jews.... do you know anything about neo-Nazis?

Not that this has anything to do with the post. But I cant just sit by and read such ignorance.

In response to Mi and Mu- kol hakavod. Beautifully written response and wise words from Rabbi Friedman. Those that find the timing off really are just too conditioned and short sighted to not tell the difference between a fashion blogger and Hamas.. I bless you to teach your kids better.
(7/14/2014 5:52:01 PM)
King Solomon
There is a time to talk, a time to be silent.

Bad timing and insensitive to Jewish suffering.
(7/14/2014 6:09:41 PM)
Previous customer
I think this post was for one reason only. Summer has 11K followers on Instagram. Mimumaxi wanted the publicity. Business is business no matter what, regardless of what's going on with our brothers and sisters in Israel. I think this is insensitive. I will not be purchasing again. #sadbuttrue.
(7/14/2014 6:11:08 PM)
The only ones that are experts on Muslims are people living in Israel that are running for cover.
Stick to fashion, pretty please!With a burqa on top..
(7/14/2014 6:11:57 PM)
I'm rethinking shopping there
No no NO! That is wrong. Yes u are trying to make business with other groups and people. However u know, and don't lie to itself that THAT picture is hurtful!

Don't cover up with what Mannis said. Ye the story sounds perfect with trying to allow all cultures to keep tznius. YOU KNOW very well that mainly Jews buy from you. As stated above. Therefore how can u possibly do such a thing?! It is hurtful in such times for my jewish family to support the group that is so against us.
(7/14/2014 6:15:54 PM)
business shmizzzness
What is business worth, if you know ur brothers and sisters are suffering. Where is the comfort in that.
(7/14/2014 6:26:41 PM)
Designers or buissnesswomen
but not exactly politicians

still like ur skirts!
(7/14/2014 6:33:34 PM)
I was under the impression
I was under the impression that non Jews had the 7 mitzvah benei Noach, and if I am not mistaken tznius isn't one of them.
(7/14/2014 6:34:48 PM)
fact is
they sent the muslim girl from middle america a free skirt in the mail because they wanted the muslim business.
was not malicious...
(7/14/2014 6:36:14 PM)
Def a biz move
No such thing as bad Advertising - all advertising catches your attention whether bad or good. Hence it's advertising.
I think this was thought out and used as a business venture, knowing that they'd be an outcry - but great 4 business!!
(7/14/2014 6:37:33 PM)
You are all so quick to judge negatively
It is so sad to read all of these condemning comments. Mimi and mushky although I do not know them ,have nothing to feel bad about. It is ignorant and sad to think all Muslims hate Jews. And perhaps us Jews need to see this as a test to show ahavas Yisroel to our fellow Jews and not be so quick to judge poorly.
(7/14/2014 6:40:41 PM)
Business is Business.
Business is Business, so it seems for these ladies. This is not new, this is as old as the word.
So, what's new? Shock value for business.
Hakesef Hu Hakol.
Money, money, money.
So what if its insensitive to some nebach Jews in Israel? Money is money.
(7/14/2014 6:42:28 PM)
Bottom line
Bottom line is there are more Muslims then Jews. So if you sell clothes geared to Muslims, the profit will be greater.
(7/14/2014 6:53:58 PM)
Try This....
How about getting a picture of a Neo Nazi wearing one. Will that be ok??
(7/14/2014 7:17:02 PM)
Another supportive voice
Great to see a positive relationship between a 'Hijab wearer' and a Jewish business.
This is precisely the time for such positive PR! There's enough hate out there.
(7/14/2014 7:19:06 PM)
Stop being so rude
Please take a step back for a minute and realise that all the people condemning MiMu Maxi for posting a picture of a woman of the Islamic faith are doing what we condemn anti Semites for all the time, generalising and stereotyping. She does not represent the extreme terrorist organisation that lends their name to her faith, just as we do not represent the extreme barbaric Jews who horrifically murdered Mohammed Abu Khmeid. Extremists exist in all religions. Judaism too.
At best, outrage at this post is xenophobic and intolerant.
Calling peace liberal? Get your head together.
Realise that now is the perfect time to post this, at a time when Judaism and Islam couldn't be further apart, we remind ourselves that peace is achievable, and we, as human beings inhabiting the same world, have more in common than some people like to admit.
End the baseless hatred.
(7/14/2014 7:23:04 PM)
Ahavas Yisrael above all
I don't know if I would have made such a backlash and boycotting MimuMaxi re theMuslim girl wearing a skirt. It's actually surprising to see that so many people are affronted : even if it is not the time and place, we are going to war with Hamas and everybody's antennas ARE extremely sensitive to all things Muslim/anti Israel/anti Jewish, you are not thinking correctly with regards to this. Basically, whoever is affronted is mixing up radical Muslims and moderate muslims. You may say that all Muslims are radical , but that is emotionalism speaking. What this is is a regular Muslim girl wearing a fashionable skirt, end of story!

Maybe it isn't the right time to post this picture, this is true, but only because people's sensitivities are on the extreme, not because Mimu maxi has done anything wrong, there is a difference. However there is no need to backlash Mimu Maxi, and is completely unfair and to boycott them "on principle" sounds petty... There is no principle to defend here.

On the orher hand, to Mimi and Mushky: no need for a whole long letter defending your position, the best road would be to apologize for anyone who took this sensitively, and that you understand where they are coming from as a Jew in time of hardship. Even if you are right, That way you will avoid a whole lot of people avoiding your product as well as this could be a really good position for you to take the holy road and show your own sensitivity.

Just my two cents.
Good luck and have an easy and good fast to all!
(7/14/2014 7:27:55 PM)
Mushky and Mimi
you may have over 300 likes on your ignorant post on fb, but I am sure if there was a dislike button even more voices would have been heard! What does it say that out of my 557 Chabad friends on Facebook only 2 liked your post? not buying from here anymore - deeply disheartened!
(7/14/2014 7:28:17 PM)
true she may not be a terrorist herself but...
Still! She is from the same Muslim family that bombs Israel! I would prefer to never see pictures of them! I'm upset that we have to become friendly with them...
(7/14/2014 7:43:55 PM)
I wish there was a dislike button. Distasteful to say the least. Not buying anymore but I'm sure she will have far more Muslim's buying so I don't think the company will take a hit. Business is business!
(7/14/2014 7:49:22 PM)
(7/14/2014 8:04:58 PM)
Take down the picture
It pains me just to see that this controversial photo is on the front page of a chabad news site. At least change the picture.
(7/14/2014 8:24:32 PM)
The inability to distinguish the individual from the whole, on display for all the world here, is a sign of immaturity. Grow up. Not every Arab is a sonei yisroel. Get over yourselves.
(7/14/2014 8:36:54 PM)
How many Jews are on Muslim websites
C'mon, how I can't stand these Frummer than thou. Ffbs, think they can override everyone, take the picture off your site and stop bring so full of yourselves. Respect others, you may lose a lot of Buisness and the Muslims are not going to help you two out are they?

Wake up to reality, honestly....you got your head on the wrong way.
(7/14/2014 8:43:46 PM)
I wish I could DISLIKE their post
(7/14/2014 8:47:14 PM)
Forget all of the dramatic comments and carefully written up responses that have been posted thus far.

GIRLS, you guys are both adorable and I admire your business savvy and determination... BUT--- Mushky, Mimi- You should have simply apologized for your insensitivity. There are ways to make a buck, access followers and customers, yet there is also the importance of doing the right thing. This isn't the time to wave your liberal flags of passion. You both, practical as you are, could have taken the high road (the RIGHT one) and written up a small apology and it would have been completely fine. A misunderstanding on your part. In fact, I really believe you still can do this. To put it into juvenile terms: The bad guys are killing our people. Your Summer, she belongs to those bad guys. I'm sure she's great and has a wonderful fashion sense and a lovely personality to match, but she's not one of us. Let's not get all "peace and love, man" here. She's not part of us. Don't get confused.

Do the right thing.
(7/14/2014 8:49:36 PM)
Feel bad
I feel terrible writing this. I do honestly wish Mimu success in their work but I also would love for them to be a tznius example for Neshei Ubnos Chabad. Many of their styles are no way for any Bas Chabad to dress.
I personally don't follow any Lubavitcher clothing sellers on Instagram that promote things that are not tznius.

Girls you have such an opportunity to help us dress tzniusdikly and help bring Moshiach! I hope you can change your clothing line and pictures to one I would be proud to follow on Instagram. I have a feeling that your business will succeed beyond expectation and the nachas in clothing us tzniusdikly will hasten the coming of moshiach!
(7/14/2014 8:56:27 PM)
Absolutely wrong!!
Comment num 14 kudos !!!
Not all the Palestinians are terrorist
But I promise you that they all support each other
And they rather have only a state of palestian and
Have us all dead
So there is no peace with them
Bottom line the post was really wrong!!
(7/14/2014 8:57:12 PM)
Whats the big deal?
Business is business. Advertising is advertising.

Free+Advertisement=Great for business.

Tznius, not tznius. Peace, peace not peace. Ahavas Yisroel, not Ahavas Yisroel...its business, and its good for business.

(7/14/2014 9:06:15 PM)
I'm sure you are all aware of the origin of " lihisatef batzitis". Halachikli a Tallis is wrapped "ki atifas hayishmaelim", translated as the custom of the Arabs.
(7/14/2014 9:14:22 PM)
Not impressed
This was clearly a business move and i found the tone in their letter to be quite hurtful. After hearing all this backlash and you still go ahead and say you back this decision 100%? Only seems to show that they care more about their muslim relationships than their Jewish patronage.

A smart business move would have been to take it back and apologize, but then again, once it already went up, it's too late, they would get the criticism of the Muslim community, which is very obviously more important to them.

2 months ago this probably wouldn't have bothered me much, but now it made me very uncomfortable. I have nothing against peace loving muslims as I'm sure they exist but at this very moment I'm not interested.
(7/14/2014 9:16:18 PM)
I agree extremely distasteful!
Double whammy here - immodest and inappropriate Mimi and Mushky don't shove your ideas on us. We are not saying anything wrong we are saying the #truth know the difference and apologize
(7/14/2014 9:17:00 PM)
Talk about being insensitive. Just read the comments here. All of you are generalizing.

#34 They are not obligated to follow those rules I was also under that impression.
(7/14/2014 9:23:57 PM)
to #17
totally agree! couldnt have said it any better!
(7/14/2014 9:26:11 PM)
Take one second
And look at the woman's face in this picture. She is a person. Don't be so superficial and look at her headress. I'm so proud to know these two girls.
(7/14/2014 9:29:38 PM)
Never would have been acceptable
Israel has ALWAYS been under fire and the overwhelming majority of Muslims actively support the horrific destruction that they claim as their religious right. I am assuming the best, that the store owners are not doing this for monetary gain but are naive enough to think that by showing these people how 'nice' and friendly we are to them, they will come to love and respect us.
(7/14/2014 9:34:18 PM)
thats bad
(7/14/2014 9:34:23 PM)
To the mimu maxi ladies:
Honestly, I think you're getting so much heat because you keep stressing and pointing out how you're so super #modest
Lets face the facts here: I highly doubt that you would be proud to walk up for dollars in front of the rebbe in half the outfits you post as #modest (ESPECIALLY when you wearing pants underneath which you seem to think is also #modestfashion.) yes compared to the half naked ladies of the world you're pretty covered up and yes i guess you could say, #modest, but you're not fooling anyone unless you count yourselves. If you want to sell fashionable clothing, go right ahead, you girls have something great going for you, but get your head out of the sand. It's kind of embarrassing. I don't dress perfectly tznius but I would never parade around telling the whole world how #modestly I'm dressing. Lets face the facts here.
(7/14/2014 9:56:20 PM)
attn mimi and mushky
For starters i agree with everybody the timing is horrible. How dare you post this picture when our brothers and sisters are risking thier lives to protect OUR country. Who do you think you are to do this? By all means Summer could be the sister of the terrorists that killed our 3 boys and all those of you who bought this skirt is supporting the muslims its DISGUSTING to think that. Shame on you for posting the picture. Do yourself a fovour and take down the 2 posts from your instagram. I'm not sorry you lost so many followers/customers beacuse of this.
(7/14/2014 10:00:58 PM)
Lets all stop the sugar coating - this is about more publicity regardless of the cost.
There are families in bomb shelters as we speak and we get this spin and drivel. The last lines smacked of outright arrogance. " We stand by our decision 100%". They couldn't have the humility to say we made a mistake.
They mentioned that they have a " growing number of Muslim and chrisitan customers". Alright, go cater and pander to them.
Sorry, there is a time for outreach to others and there is a time to take a stand for your sisters who stand to lose life or limb- not just a few dollars.

(7/14/2014 10:00:59 PM)
Sad That This Makes The Headlines When Israel Is In War
What Israel Needs
A Prime Minister like Harper, or maybe even better, Putin. Putin for sure would clean up the cancerous growth that it Hamas, the PLO, etc. in no time flat. And we wouldn't have to listen to Bibi impress himself with 'We Build, They Destroy' shallow lip service that will never bring back the dead or cure those who are injured and missing loved ones.
(7/14/2014 10:03:29 PM)
to those of you commenting its fine or i support your every move.. shame on you thats all i could say
(7/14/2014 10:07:43 PM)
thats why
the world is where it is today...................because of all the people who always find it necessary to find the zchus in our enemy. remember, it's also a mitzvah to kill out amalek!!!
(7/14/2014 10:11:32 PM)
Can't help but wonder if Mimi & Mushky were experiencing the panic of air raid sirens & the fear of running to bunkers, would that picture still have been posted??
(7/14/2014 10:19:42 PM)
The only people who like this were the people so open minded their brains fell out. Most of us are not as ignorant as you are convinced, we would not start cursing out random Arab women we met on the street but you don't have to shove it in people's faces and then get mad when they aren't as 'open minded' as you are. Maybe you need to be open minded to the fact that most of us have family and or friends in Israel. Maybe you need to be open minded to the fact that three Israeli teenagers were just murdered by terrorists so FORGIVE us if we aren't as understanding as you are. Being politically correct is overrated.
No one is hating on this Arab woman. People are hating on YOU for posting it and being insensitive to the bulk of your customers which doesn't seem like the smartest move honestly...
(7/14/2014 10:29:59 PM)
SO at first when I saw the pic on instagram I felt it was in poor taste.. but now with this whole Manis friedman explanation I feel even worse...sorry i will not be a returning customer
(7/14/2014 10:36:46 PM)
Not all are terrorists
A young chayal during the 6 day war walked up steps in Yerushalayim past an older Arab woman sitting looking out. Y=This chayal walked behind his dear friend. The "innocent " Arab woman killed his friend in front of his eyes. Not all Arabs murder, how you work that one out?
(7/14/2014 10:43:40 PM)
I've been saying since the beginning that the MIMU line is adorable but far from tznius. And that's fine...if your soapbox is not "there was no tznius clothing out there so we made our own". Come one. Dresses way above the knee (really meant to be worn with leggings which is a story in and of itself); showing styles with mamash pants! wide necks and too short sleeves.
Seriously?? Just because your long skirts are long (and super tight) doesn't make your whole line tznius.
The whole thing frustrates me.
(7/14/2014 10:55:57 PM)
Of coarse not.
You don't have to be Zionist to realize this is wrong.
so disrespectful....
(7/14/2014 10:58:24 PM)
The muslims are dressed more modestly than the ads you display for Jewish women..just saying
(7/14/2014 11:01:27 PM)
Two Points
I like their response. Nevertheless, I have serious doubts about the story of the Rebbe saying that it is a good thing for Israel to subsidize the birth of Palestinians because non-Jews are commanded to be fruitful and multiply. I seriously doubt this applies to an entity that has sworn to eliminate the Jews of Israel, A source for this story would be appreciated..
(7/14/2014 11:08:29 PM)
These comments are shocking!!!

Shouldn't the fact that the Arab woman is willing to promote a frum business prove that she not only doesn't hate Jews but is willing to collaborate and is not acting on the call to BDS and should therefore be celebrated for her act of courage?

At this time we can use and should highlight the arabs that don't hate us. They do exist.
(7/14/2014 11:11:36 PM)
Reverse Racism
I'm never surprised by the racism expressed during this time. What would you suggest, that we become like them? We become murderers? I'm not condoning Hamas, but most of you sound like if you could get away with it you would slaughter every last muslim. We have a mitzvah not to pester them, it's in the Torah, if anyway we should be paving the road to peace with businesses like this. We might have to take out quite a few of them to reach peace in Israel but it doens't mean we have to hate and loathe and wish death and seek to destroy every muslim out there. We are above that. And if we aren't...I'm scared of those that wish to lower themselves.
(7/14/2014 11:18:50 PM)
to #71
Very well said.
(7/14/2014 11:29:30 PM)
To No, 79
I was waiting for this type of lie, which is no worse than a blood libel on a whole community to come out.


If people say that this was bad timing, this means that people want to slaughter every last Muslim? How dare you!! How dare you impugn an entire community because you seek to defend a business?
All people are saying is that, given the timing what is happening is Israel (and all over) that this picture was not in sensitive to the situation in Israel.

That is all that was said.

Don't start creating blood libels as if we all want to hurt Arabs. This is more disgusting than anything you have done so far.

Please, get a grip.

You are a clothing line, not the peace corps. People are just expressing their displeasure at the insensitivity of the timing, that's all.

Don't try to make it what its not. No one wants anyone hurt, on the contrary.

Shame on you for trying to make a pretend crisis where there is none. Your comments are horrible, but above all false and a libelous. For shame.
(7/14/2014 11:46:07 PM)
Don Lechaf Zchus
Whatever the case, Ahavas Yisroel will do a lot more to help Eretz Yisroel than saying negative things concerning fellow Yidden, even if it's because of a muslim!
(7/14/2014 11:46:45 PM)
what does manis have to say about mimus TZNIUS???
Why r we posting abt a clothing line that is not even according to the rebbes guidelines of tznius?
I can tell you way many more stories the rebbe had to say about tznius!!
(7/14/2014 11:55:13 PM)
Animosity from both sides
The inability to distinguish the individual from the whole, on display for all the world here, is a sign of immaturity. Grow up. Not every Arab is a sonei yisroel. Get over yourselves.
(7/14/2014 11:56:42 PM)
#17 you got it !!
very well said and perfectly written!
(7/15/2014 12:02:49 AM)
For the first time EVER someone is wearing it BEST!

I think this heading speaks for itself. Please MiMU maxi Cater for people other than Jewish Women!!
(7/15/2014 12:04:14 AM)
To #79
Don't be ignorant! No one is suggesting we become like them, we just don't believe in promoting them! You sound like you need a good, healthy, thorough education! Best of luck! Sounds like you need it!
(7/15/2014 12:41:00 AM)
Speak Your Mind To #123456789.............
I really Dont care what companies do to advertise themselves or how they advertise themselves but being that this issue is SO important that it is on Collive I will comment.
1. To say that not all Muslims hate Jews or want to kill Jews regardless were they are from is incorrect. It says in the Koran that anybody that does not believe in their Muslim faith shall be KILLED!!!!!! even if you are Christian or any other religion but theirs. As a religious Jew that knows exactly what the Muslim faith is all about would not feel comfortable doing business with some one like this regardless of what you stand to gain.!!!!!!!
2.Hiding behind Rabbi Manis Friedman to justify your actions is completely inappropriate and cowardly so this way you are saying its Rabbi Friedmans Fault and whoever as a issue with this post should have a problem with him not you Just so that you dont lose customers or lose money? is that trust the way a religious Jew conducts themselves in business!!!!!! Knowing Rabbi Friedman personally he told you this on a very subjective level, that you did not do anything morally incorrect or wrong. IF you want to run your business like this you have full right to and you have the obligation to run your business to make money however that may be in your eyes, and if people dont like well to bad on them no one is forcing them to buy your clothing.
3. I work in the business world I see how companies market their products and how they get realized, you guys are doing exactly what they want by you siting here and talking about this online you are giving them exactly what they want FREE publicity

4. when making this post on social media and knowing whats going on around the world you should have been sensitive to the people which buy your clothing (IE. observant Jews) and you should have used common sense not to make such a insensitive post at such a time.
1.All Muslims are evil and hate Jews.
2. Dont be a COWARD and justify what you said based on what Rabbi Friedman told you after the fact, and put blame on him so he has to deal with your Garbage instead of you.
3. they have full right to post what ever they want and how they want to market their product.
4.It was the wrong time to make such a post due to the fact that most of you customer base are observant jews.
(7/15/2014 12:44:41 AM)
Is she "peace-loving" or...
Guess u got lots of publicity. Perhaps the Muslim population might even mean potentially more business than l'havdil the Jewish, but...why not simply find out how "peace-loving" hijab woman is...MIMU ask her...do you support Israel's right to exist & defend itself against Hamas & the Palestinians?
How much are you willing to sell you soul for $?
If your quoted R' Manis how about our Chazal..."Halacha hi she'eisav...."...wish it weren't true, sadly....that's the Halacha
(7/15/2014 12:58:11 AM)
to 79
Stop being so "holier than thou" - you sound very naive. "Mitzvah in the Torah not to pester them"? It's actually called self defense
(7/15/2014 1:00:10 AM)
Agree with rabbi manis but....
True that. Nothing morally wrong. Apparently people are really not ready to hear that now. Yes, especially now is optimum time to promote the factor of tznius and unity to all those that value that including Muslims; but you should have began by stating that although the situation in Israel is shady (to put it lightly) this girl has chosen to work with us and we want to celebrate those friendships that people can have when putting their religion aside. It did not come off this way, you merely explained what rabbi manis said, which was to you directly as a person to perhaps boost your moral and spirits from all the haters. But I don't know if he would really want that taken for the public but rather as his personal message to you for you to take from all if this. As far as we're all concerned, apparently we have a bone to pick with anyone that identifies themselves with the same religion of those that want us 6 ft under.
As Jews we should unite and support each other. If you don't like something, dint buy it. This is a free country and you have no business telling anyone how and what to post and how to run their business. If you have a problem with something, find your own way to promote the right values without knocking down those that don't necessarily fall within that margin. #peaceout #letssticktogether
(7/15/2014 1:17:59 AM)
An appalled shlucha
Interesting that Rabbi Manis Friedman was consulted after the fact and not before, as then I highly doubt his answer would've been the same.
Timing was indeed terrible, our brothers are fighting wars that they never started, are soaked in blood and tears not from their doing. And us with no care in the world don't just continue life like regular but serve to 'kosherize' these peoples of all things- dress code?????!
I think the (wo)man enough thing to do would be to issue an apology with absolutely no buts, only then can your business hope to regain back its clientele, its integrity, its values- our values.
Rifka Drelich
(7/15/2014 1:38:21 AM)
Mimu Maxi clothing may indeed be modest for Muslims but I daresay a lot of the clothing advertised by them is NOT tznius according to halacha and definitely not in accordance with the Rebbe's directives. Sorry girls, you can't dance at every wedding!!
(7/15/2014 1:58:01 AM)
Not Surprised!
I'm not surprised by this ridiculous PR stunt by MimuMaxi....They've done this kind of thing before....
(7/15/2014 1:58:01 AM)
question for Rabbi Friedman
I was taught that the reason we have to dress tznius is because we are daughter of the King. So why do non-Jewish women have to dress tznius?
(7/15/2014 2:58:54 AM)
Dear Mimu maxi
Eisav soneh Es Yakov
End of story
(7/15/2014 5:55:28 AM)
Sinas chinam
Much as I disagree with Mimu maxi,
Let's just try to remember we are doing much worse
By fighting and disagreeing and hating then what they did.
We made our point, let's forgive and forget.
(7/15/2014 6:05:49 AM)
You're the reason Israel has terrorists. Yes we're all calling for the murder of every Muslim, couldn't you read that in the comments? Seriously. We just don't need to applaud them how stupid do you have to be to not be wary and careful when were constantly abused and attacked by this race? Get a grip.
(7/15/2014 7:07:56 AM)
Appalled at #78
"At this time we can use and should highlight the arabs that don't hate us."
ARE YOU SERIOUS!?!? Your comment is BEYOND disturbing.
(7/15/2014 8:55:21 AM)
I'm the Writer of #52

The longer you let the silence (on your part) continue, the worse off it will be. You both are too talented and too smart to ignore these messages. A sincere apology would be a great start. It's painful to read these written comments and blows directed toward Mimu Maxi, nobody wants to see you both hurting, we just want to know that you understand that this wasn't the greatest decision.
(7/15/2014 9:00:50 AM)
This is just an act to stir up some publicity for her clothing line. I won't even read it!
(7/15/2014 9:05:59 AM)
Simple question..
Did mimu maxi consult a Mashpia before posting/selling pants or what the call 'skirt leggings?'
If not, So why all of a sudden consult one now?
I wish your business much Hatzlacha and inspiration
to create clothing that adheres to Halacha and the standards of Halacha and real modesty.
(7/15/2014 9:17:53 AM)
Racism is rampant
Amazing how many racists are posting here. Check what you are posting before questioning why there is so much hate in the world against Jews.
(7/15/2014 9:27:30 AM)
From someone living in Eretz Yisrael
It's easy to justify your hard headed business decision when you drag in Rabbi Friedman & even worse, the Rebbe. You should be ashamed of yourselves - you looking to make money on the backs of my fellow Israelis who are living in bomb shelters. A stretch? No more than you dragging the Rebbe in to justify making money.

I think everyone here would have a lot more respect for you both if you had admitted you made a mistake & removed the picture. But using a Palestinian lover to promote Tznius? Are you completely insensitive and so out of touch with what we are going through? I guess the answer is yes. This has already backfired, based on the comments here. But you would rather be "right" than smart. Guess what? You are neither.
(7/15/2014 9:33:34 AM)
Miss Me
I think it's great that Mimu Maxi is promoting
Fashionable tznius clothing. But let's not play dumb. They are Jews who know how sensitive the situation is right now. They DEFINITELY had a thought or two go through their head when posting this. That it might strike a cord. No body is being racist. Bit a little sensitivity to the timing would help. And dragging in a rabbi to justify their actions is just an attempt at an embarrassed cover up. Nothing Against this company. But poor marketing skills.
(7/15/2014 9:43:33 AM)
if anything...
Mimu maxi is doing something amazing. Many muslims are indoctrinated to think that Jews are awful. She is a regular muslim girl, who- without a hijab- would look like any of us. Don't judge an individual by the religion they were raised with. We will never have peace if we refuse to understand this.

Right now, what the world needs to see is that we Jews have respect for all humanity. War is war, terror is terror, so let the armies fight that out.

But as individuals it is our obligation to reach inside ourselves to find that piece of love and shared human spark, so that we can see passed our differences.

If anything, this is perfect timing. This is the time where both arabs and Jews need to say "enough is enough! we refuse to hate one another."
(7/15/2014 10:09:19 AM)
Do you really believe Mimu maxi promotes tznius clothing. Let's call a spade a spade. If they feel the need for this business then go ahead but don't make every other hashtag #modest #modestclothing #tznius??

What exactly is tznius about sockless/stockingless?
What exactly is modest about short sleeves?
What exactly is modest about skirt leggings?
What is tznius about leggings and pants in full view???
What is modest about posting in tichels? (Do you really not know what the Rebbe said about sheitels)???

Maybe you can actually make tznius clothing that look nice, classy and dignified. Then ask Rabbi Friedman for his haskama and actually make the Rebbe proud.

And as not to digress from the article - I'll just add that is a fact!! So please remove hipster hijabs and her insulting pictures. Unless of course all you care about is making money by promoting yourself to Muslims. If you can take away all the Muslim terrorists $$ to buy your clothes instead of buying rockets then maybe you are onto something. But somehow I doubt it....
(7/15/2014 10:19:14 AM)
Ahavas Yisroel
Why do you play the racist card? Charity starts at home. If this post seems to bother your very OWN then you should have a chance to apologize, take it down and move on. Clearly this has offended many of your own.
On another note. I live in a small town in Canada where i live amongst muslim. Some are peaceful, others are not. Some offer to mow my lawn while others give me and my children evil looks. I would not trust ANY of them! In one second they would all turn on me as a Jew. Mimumaxi has many followers on instargram. A large amount of not so loving, opened Jew haters. She chose to please them at the Jews expense. I have nothing more to say that this is shameful!
(7/15/2014 10:26:43 AM)
Zalman Cohen
Lots of emotions here.
Its OK to be emotional, its recommendable and nice to have strong feelings about what is happening in Israel, but that doesn't mean that we have to let them submerge our being.
Get over your instincts!
Think what the Rebbe would say in this matter.
Ask any Rov or Mashpia.
I'm waiting to hear from any respected Rabbi who disagrees with Mimi.
Until you are not ready to name yourself, your comment is probably just a nice Hergesh from a who-knows-who-you-are.. which isn't worth too much..
(7/15/2014 10:32:39 AM)
To 106 - 'If Anything'
What a load of garbage. "let the armies fight that out."

REALLY? What "army" is hamas fighting? They are terrorists who kill, maim and injure CIVILIANS!

These are not people, they do not act like humans. They use their women and children to shield their weapons! The fact that the mainstream liberal media refuses to admit the truth, doesnt mean that we should all fall for it!!!!

The truth is, that anyone who supports any arabs who support the terror of our innocent Israeli brethren is just plain wrong and COLD!

So, no, what Mimu Maxi is doing is not "amazing." Far from it.

"Amazing" would be for these two Jewish women to show a little bit of compassion for the people of their own faith who are suffering right now at the hands of the people of this arab girl's faith.
(7/15/2014 10:39:06 AM)
Girls/Owners : a bissel seichel
Stop being so liberal minded
'If you're too open minded your brains fall out'
(7/15/2014 11:09:10 AM)
I didn't read all the comments, and I won't get into the Muslim/Jewish debate. I was kind of surprised saddened to see the picture. Boasting of Muslim chic /hip modesty etc etc. Yes the girl might be modest, but what does she stand for?
And another sad note, she is more modest and chic than many of the "Jewish" pictures that are up there as advertisement on the site. C'mon ladies, jeans and leggings under a frock? Or a frock, with Birkenstocks, is that how Chabad represents itself.....??
(7/15/2014 11:33:26 AM)
MImu Maxi
Lets sum it all up: you should apologize.
(7/15/2014 12:02:15 PM)
Mimu maxi is troublesome. Strong minded women with crooked heads. The Rebbe was Emes and the whole obsession with fashion is just a reflection of the false world we live in. Rise above it girls, dont sink into the shtus.
(7/15/2014 12:08:41 PM)
Zalman Cohen
My previous post was only regarding the Arab "Issue".
By no means was I endorsing MIMU as Tznius (To my understanding it seems to be well below the regular chabad standards, while it may be great for people who were not previously careful with tznius at all).
(7/15/2014 12:14:03 PM)
Attention MIMU
Please do not succumb to the pressure of the uneducated, bigoted people commenting on this thread.
(7/15/2014 12:23:57 PM)
Re: 114
"Strongminded girls"? What an evil
(7/15/2014 12:29:53 PM)
Aside from the current political issue, the hijab is a potent symbol of Sharia law which is quickly gaining traction in the entire world. Wearing a hijab is a statement, a statement that most of us don't want to make. The traditional garb of nuns is also tznius.
(7/15/2014 12:34:19 PM)
Putting on the other shoe
Try doing the peace and love thing from a bomb shelter while trying to console your hysterical children who are terrified and traumatized by the constant wail of the siren and the barrage of rockets falling all around them. And then tell me you still feel 100% correct in your decision.
(7/15/2014 12:40:28 PM)
lack of jewish pride
clearly this company who seems to have a history of not upholding our high tznius standards is lacking in jewish pride by needing to resort to the enemy to model its clothing.
if we would have the right pride we would be proud to hire only jewish models for a jewish company, not neding to flatter our enemies.
definitely an off-choice.
lets b proud of our heritage and way of dress!
(7/15/2014 1:10:53 PM)
People, please! Ahavas Yisrael above all!!
This has to STOP now!!! we are Chassidim above and beyond all else... stop getting on the bandwagon... and it doesnt matter if you are right or wrong in this argument... We are all missing the point, if we want to say something say it nicely... If anything let us learn from the Rebbe so soon after Gimel Tammuz how to be a mensch... The Rebbe even when he wanted to say something less positive would say "not nice" instead of "bad" ie he would never ever say to boycott a clothing label... More so he would try to bring close... I'm sure Mimi and Mushky would appreciate your feedback if it was done in a more accepting manner... the same way that Mushky and Mimi can be accepting of everyones emotionalism at this time, warranted or not...Instead of looking outward everyone must look inward: and think if your attitude is in the true vein of the Rebbe, with his emphasis on Ahavas Yisrael above all... In our merit we should have no more wars and absolute true peace !!!
(7/15/2014 1:24:49 PM)
What troubles me most...
...is the libelous charges against the entire community being made by some supporters of this company.

Bu$ine$$ is bu$ine$$. You wanted to get some fame and fortune, and you did. Good for you. Congratulations.

But please dont wrap yourselves in tznius, in Manis Friedman, in the Rebbe.

Free publicity is worth a lot of money, so congrats.

But what disturbs me is the implication from you and your friends is that if somebody finds the timing and style of your post insensitive, unclassy or ill-timed, you come back with charges of racism, and worse.

When you engage in ad hominem attacks that are FALSE, that actually can incite true danger, you are irresponsible. Furthermore, should anything happen to innocent Jewish people because of your libelous charges, then you will be morally responsible.
I would suggest that you ask that this story be removed, just take off the posts, and call it a day.

You made a mistake, no need to apologize, but just stop desecrating yourself with false acccusations against our peaceful communities. All we asked was for a little sensitivity, not blood.
(7/15/2014 2:08:48 PM)
I feel like this is debate class.
One side bashes, and then the other side tries to make a harsher comback.
This is NOT all about this picture.
This is about the tznuis, or lack there of.
We are in Gauls, it is said that the Jews were taken out of Gauls mitzrayim because they did not change 3 things:
1.their clothes
2.their names
3.their language
Let us stick to a high level of tznuis.
I DO NOT consider skirt leggings tznuis, let alone a higher level of tznuis.
I DO NOT think wearing a skirt with pants underneath it is tznuis.
We all walk around with the title of a bas yisroel and a bas chabad.
Let's join together to only wear clothes that WILL make a kiddush hashem. Clothes that we can wear when moshaich comes. When moshiach comes we need to grab our tambourines, not our necklines to make them higher/tighter.
May we merit to grab our tambourines now!
(7/15/2014 2:57:23 PM)
It hurts because it's true.

Women, COL Trollers, Everyone: we can help protect the borders of Eretz Yisroel by re-examining our own borders, meditating on our personal commitment to tsnius and acting! What are we saying? What are we posting? How are we acting? What are we wearing? There is always room for improvement. Am Yisroel needs us, needs our protection and we must be ready to fight the battle on our own front- starting with ourselves.
(7/15/2014 3:02:39 PM)
I don't usually comment on COL but I find this article in very very, very poor taste. Lacking in sensitivity and mentchlchkeit. I will not be following MIMU on facebook anymore. And I for one am waiting to hear an apology, not a self righteous defense or ad hominem attacks.
(7/15/2014 3:19:43 PM)
I can't believe you believe that.
(7/15/2014 3:45:13 PM)
Do Muslim businesses feature frum Jewish models?
No one wants to see or read this kind of photo
and response while our brethren are under attack.
I am a big admirer of Mimi Hecht but
this is really tone deaf. Please care about your
customers Mimi. This has really hurt us.
(7/15/2014 3:45:29 PM)
To post 109
The Rebbe I am confident would side with this issue. It is hurtful and offensive, to have that pic up. Shows where some of our hearts and souls are regarding our brothers and sisters in Eretz Yisroel. Wonder if the Rabbonim there would have said it was totally fine. The appalled shlucha!

(7/15/2014 4:19:07 PM)
What's there not to believe?
(7/15/2014 4:21:32 PM)
learning opportunity
Mimi spoke from the heart and does great things for Jewish women. Maybe we could start a dialogue with Muslim women and bring peace thru tznius.
(7/15/2014 4:24:19 PM)
to 129
It's ridiculous.
(7/15/2014 4:50:53 PM)
stop arguing already. there is enough of this everywhere.
(7/15/2014 4:57:59 PM)
Bad timing. Really disappointed to see this in such a sensitive time.
You had to apologize instead of calling rabbies to find excuses why it was ok. It was NOT ok.
You guys are human being and it's normal to make mistakes but you had to admit in your mistake.
(7/15/2014 9:44:29 PM)
We love all of your clothing and we are here to support you agains all these judgemental Crown Heightsers.

Anonymous Fan!
(7/15/2014 10:11:39 PM)
Where is the Ahavas Yisroel?
People are so quick to say that this shows insensitivity to our brothers and sisters in Israel but at a time when they need our extra Torah and mitzvos more than ever people write hateful comments about the tznius of these two girls? They are fellow Jews and we already have the rest of the world standing against us, so can't us Jews just have ahavas yisroel for one another, especially now?!
(7/15/2014 10:31:41 PM)
agree with #66
and personally I find this picture distasteful and distressful
(7/15/2014 11:01:55 PM)
Agree we need ahavas yisroel!
To #135
Thank you for writing your comment so eloquently. Ahavas yisroel and unconditional love for our fellow Jew is the key to bringing moshiach. The yetzer hora can be very cleverly disguised. The Rebbe would not like all the negative comments that are written here. Please yidden you know this is true
(7/16/2014 12:33:40 AM)
two things
First: A few days ago there was a beautiful article on collive by a shliach which began with a story about when he was a child during one of Israel's wars, he said "I hate those Arabs!", and his father sensitively corrected him that while we certainly want to catch and punish anyone who hurt or CV killed any Jew, and we must defend ourselves against those who try to kill us, it is wrong to hate an entire people. Personally, every day I ask the Aibershter "Those Arabs and those non-Arab Muslims who do not hate Jews and do not hate the west, but just want to live a peaceful life, please it should be well with them, and all Arabs and all non-Arab Muslims should be like them."

Second: I am not on facebook or instagram because I had privacy concerns from the beginning about such sites (which have been amply validated by recent news), and never heard of this clothing company before, but to me any clothing which attracts attention to the body is not tzniusdik, and I find the skirt pictured too snug to be considered tzniusdik.
(7/16/2014 4:54:18 AM)
7 laws of Noach

1) Is it mentioned in 7 Noachide Laws anything about "Mitzvah" for a non-Jew to wear Tznius clothes?

2) I have strong doubts that any hijab online store would post anything about frum Jewish lady. They stand for each other, we are not and this is the problem.
(7/16/2014 6:35:28 AM)
I am actually shocked at the response this has gotten. Especially considering what is going on right now in Israel, if there is a Muslim woman and a Jewish woman who want to collaborate and be associated with each other, why is that a bad thing? Why do they deserve the amount of hate and negativity that they have received?
Not every Muslim is bad. There are Muslims in the IDF and proud to be there. When there is so much hate going on between two nations and a little bridge is built i think it's a positive thing.
(7/16/2014 6:54:37 AM)
No more mimu for me
I'm out! Not going to support someone who only cares about money. Notice that on your fb page you managed to delete all comments which disagreed with you - just like in Saudia Arabia

Also interesting to note if you look at Facebook pages of Muslims who have liked your post - they all have previous posts about boycotting Israel, pr against Israelis, horrible comments etc...

But hey, it all about the money...
(7/16/2014 7:06:47 AM)
They have beautiful tznius dresses
(7/16/2014 7:27:05 AM)
Distasteful- when business comes before everything
When business and money come before our people and soilders in Israel- it is just shameful.
I am embarrassed for you and the self righteous response you posted. Don't think you guys can write your way out if this one...
(7/16/2014 7:41:42 AM)
Hepach Hatznius!
The skirt is totally sheer... what's the connection to tznius? We dont follow Arabian dress...
(7/16/2014 11:41:20 AM)
to 137
sorry- unconditional love does not equal accepting everyones inappropriate behavior.
chabad wouldnt be around if we let everything go in the name of love.
get real.
chabad does not compromise when it comes to halacha.
(7/17/2014 12:04:31 AM)
Agree with comment num 141!!
A big shame this post !!!
All the Palestinians support each other
And as far as I hard, the rebbe said that they are
Considerd !!!
And we have an obligation to destroy !!
(7/17/2014 12:50:19 AM)
I agree with Mimu
I agree with Mimu and Rabbi Friedman. Keep up the good work. Kol Ha Kavod. We cannot and will not descend to the level of others.
(7/17/2014 4:23:21 AM)
Liepa Says,
Whilst I don't think we should make a big deal out of this for the long run, timing is everything and is a little off, currently!
(7/17/2014 12:52:08 PM)
Any press is good press? Nah
(7/17/2014 4:10:32 PM)
what people would do for a few more dollars!

to turn your back on your own people? great going! NOT

u should be ashamed to have publicized this story.
(7/17/2014 6:14:48 PM)
Arabs can be Bnay Noach too.
I reject the stand against using an arab style model for such ads. As long as they are tsniyus is not the problem, what is? Why blame an a possible bas noach for a war she has no relation to?
(7/18/2014 11:15:15 AM)
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