Jun 5, 2013
Family Awards Tznius Dressed

A new award in memory of Shayna Bracha Borevitz OBM just might surprise you the next time you are walking on Kingston Avenue.

By COLlive Reporter

You may be on your way to pick your son up from the school bus tomorrow, shopping for Shabbos next week, or wishing a friend Mazal Tov at her wedding tonight; and you may just become the winner of the Shayna Bracha Award.

The Shayna Bracha Award Program, launched a short five months ago, has quietly been touching the hearts of women and girls in Crown Heights.

In a passionate email from a recipient of the award, COLlive learned about the program. The woman was clearly moved and wanted to share the experience with the greater Crown Heights community.

In an interview with Chaim and Tzameret Borevitz, COLlive was told about the project they launched in memory of their dear daughter Shayna Bracha Borevitz OBM.

The motivation for this program, they said, started when the family sat shivah for their daughter after her passing from an illness in December of 2011.

"During the shivah for our daughter, we heard so many stories from women and girls who were inspired by Shayna. They spoke of her steadfast emunah and bitachon. Her incredible ahavas yisroel, hiskashrus, and simcha."

"We also heard over and over again that she dressed so stylish and beautiful," said her mother Tzameret. "And she was always so tznius at the same time. We heard stories from women and girls about how Shayna inspired them to be tznius."

The following is an excerpt of an email they received during Shayna's shiva:

"Shayna was just awesome. Plain and simple. She was gorgeous, yet completely and constantly tznius. Shayna had this elegance to her. Just meeting her, I knew she was different than the average person I had ever met. She was holy, and she was special. At one point when I was in 9th grade and Shayna was a senior, I was sitting with her on a Bnos Menachem shabbaton, and she told me something I will never forget. After complimenting her that she was gorgeous and her complimenting me that I was cute, she said to me, 'tznius should not be 'hard,' like FINE, I'll pull down my skirt that extra inch because I MUST. Be tznius because it's beautiful, because you know it's right.' It made tznius a million times easier for me."

When Chaim related some of the stories to a friend after the shloshim, his friend challenged him to do something about tznius in her memory.

"Right away I started thinking of how I could create a program that would somehow recreate Shayna's positive and original approach," said Chaim. "It was also important to me that the message would combine beauty and tznius together. For Shayna, both attributes were extremely important."

With this in mind, Chaim and Tzameret created the "Shayna Bracha Tznius & Beautiful Award."

The award, given out by volunteers to women and girls for dressing tznius and beautiful in Crown Heights, is both an attractive certificate proclaiming, "You are Tznius & Beautiful," and a gift certificate from one of the neighborhood businesses.

Mrs. Borevitz said that she instructs the volunteers to follow the tznius criteria published by the Rabbonim. She added that, "with the inyan of beauty, we are not, chas v'shalom, judging styles and labels. We are trying to award people that are obviously making an effort to look nice, while keeping the laws of tznius."

The program currently gives out awards to girls from the age of bas mitzvah and up, with the hope of expanding to include lower elementary school students too. The award's team of volunteers has given out over 100 prizes and expects to reach 200 awards by Gimmel Tammuz. The team now gives out approximately 60 prizes per month.

Winners shared that they were impressed by the award's way of conveying the message of tznius in such a positive way. During the first week of the program, they heard comments like:

"I always wished we'd have something like this in our community. Thanks for such a wonderful program."

"I feel so humbled to be receiving this award."

"This is the most inspiring thing I have ever heard of in my life."

With no exception, the award has made every recipient happy. Many said they were, "really touched." One winner was so touched that she was moved to tears. Some winners knew Shayna and felt especially honored to get her award.

Experiencing the program's impact first hand, some winners have asked to become volunteers themselves, while other winners have donated money. Organizers say they've heard through the grapevine that teachers that have won the award talk about it in their classes. They use it as a lesson--not just for the importance of tznius, but also as an example of the effect of emphasizing people's positive qualities.

The effect of the program is not limited to the winners of the awards themselves. One teacher who won shared the experience with some of her students. Excited by the idea, the students planned to dress tznius around school and on Kingston Avenue with the hope of winning an award themselves.

"Hearing such feedback keeps us motivated, knowing that this is just what Shayna would have wanted," said Chaim, as he shared some of his favorite stories. "One mother won the award while shopping with her ten-year-old daughter. When she won, she turned to her daughter and said, 'Now are you proud of Mommy?' Another mother told Mrs. Borevitz that she had one daughter who was especially challenged with tznius. After she was married for a while, she took it upon herself to start dressing more tznius. When she was given the award one day, she immediately shared the experience with her mother. She said she felt like Hashem was telling her that He recognizes her efforts."

Yet another winner shared her experience with the organizers: she had bought a new skirt, but wasn't exactly sure if it passed as tznius. One morning she planned to wear it, then changed her mind for a more tznius skirt. When she won the Shayna Bracha Award on Kingston that day, she knew why, and hasn't worn that other skirt at all. She also said it was so nice to know that people really noticed her efforts to be tznius.

To enable the women and girls of our community to share their thoughts and feelings about this project, the Shayna Bracha Awards team recently launched a website, www.shaynaawards.com. The site is filled with content, including many stories illustrating Shayna's remarkable personality and amazing accomplishments.

The program is partially sponsored by local businesses. Graphic Designer Mushky Ginsburg sponsored her time to design the award. Zev Cadaner of The Print House kindly donated the printing.

These generous sponsors donate prizes every month:

Little Feet Shoes
La Femme, Nail Salon and Spa
Anat Chazan Wigs
Scissor Palace
Racheli Chaimson Wigs
Style it Hair - Shulamit Heller
Natural Treats
Sterling Electronics
Kahan's Superette
Crown Kosher
Miracle Fashion Alterations
See View Optical
Merkaz Stam
Little Toes
Sheila Wigs
Sushi Spot
Fashion Queen
Sweet Expressions
Tamar's Beauty Salon

The project also receives donations from Anash. Anybody who wishes to contribute can go to https://shaynabrachafund.pushkgiving.com/. Anybody who wants to help in any other way can contact us at shayna.awards@gmail.com.

Most Read Most Comments

Opinions and Comments
A perfect approach!
The best way to reach any goal is through positive reinforcement. Let's all make an effort to notice and comment on people's efforts and goodness in all areas!
(6/5/2013 9:34:13 PM)
men should get a beard award!!!
(6/5/2013 9:35:10 PM)
What a beautiful thing to do in her memory.Being positive will surely accomplish a lot!Yasher koach for doing this!!
(6/5/2013 9:39:08 PM)
To 2
A hat and jacket award wouldn't hurt either
(6/5/2013 9:40:15 PM)
I knew shaina
and I'm just so happy this is being done in her memory. Such a beautiful concept. Its such a comfort that she lives on through this. I'm so touched.
(6/5/2013 10:11:28 PM)
Now this is one way to approach tznius that my teachers never thought of.

not that anyones askng..... but I think - brilliant!
(6/5/2013 10:18:29 PM)
great idea!
Bear in mind, beautiful for a frum woman is not being attracting or necessarily being fashionable.

Keep up the good work and as long as were waiting for Moshiach, may you always have enough donations to continue!
(6/5/2013 10:24:46 PM)
If this positive approach doesn't inpire women I don't know what will!
(6/5/2013 10:26:41 PM)
It is great to see an emphasis on positive reinforcement translated into action! Keep it up!
(6/5/2013 10:30:18 PM)
Susan in S. Diego
What a wonderful idea. Keep up the great work, Shayna would be proud!
(6/5/2013 10:38:54 PM)
A Proud Volunteer
It is an honor to be a part of this wonderful program which uplifts and inspires the women and girls of our community and encourages all women of Crown Heights to follow Shayna Borovitz's example. A special mention to the behind the scenes volunteers whose hard work bring the awards to fruitation! May we all be motivated to continue this ripple effect of goodness & Tznius.
(6/5/2013 10:43:51 PM)
(6/5/2013 10:48:36 PM)
Great approach!
This is great! it comes from a whole new angle and finally a positive place!
(6/5/2013 10:51:34 PM)
What do half the stores on kingston have in common?
Their support for this program!

Wow Im inspired with the achdush. I'm inspired to see how much these stores care about tznius, and I'm in spired by their generosity.

I'm proud to be part of such a community!
(6/5/2013 10:55:40 PM)
She was really
(6/5/2013 10:56:12 PM)
Shayna Bracha Award
What a wonderful way to carry on her love of tznius in this world. May it inspire many to do so.
(6/5/2013 10:59:50 PM)
What ingenuity !!!
(6/5/2013 11:04:42 PM)
great idea!
I love it
(6/5/2013 11:12:18 PM)
Finally something sensible and uplifting
Beautiful story!
(6/5/2013 11:15:06 PM)
Yashar Koach
This merit should hasten the complete Geulah!
(6/5/2013 11:16:55 PM)
Beutiful inside and out
Refreshsingly positive and soo important!

Really a joy to have read this news item
(6/5/2013 11:22:14 PM)
it's about time
finally somebody figured out an original plan that's actually making a difference. Yasher Koach!
(6/5/2013 11:22:45 PM)
Very touched
in the zchus of Shayna may this project be a huge success and inspire women and girls of Crown Heights to dress as true daughters of the Rebbe.
(6/5/2013 11:24:16 PM)
Yes a special zchus for such a precious neshama
We all can learn from this
(6/5/2013 11:24:36 PM)
I'm so inspired! May Moshiach come In the merit of such limud zchus on am yisroel
(6/5/2013 11:26:31 PM)
Perfect idea
This is exactly what needs to be done
(6/5/2013 11:27:41 PM)
please be careful
I personally would not feel comfortable being stopped on the street and given such an award of any kind.
(6/5/2013 11:30:53 PM)
Im soo inspired and reassured by this movement
It will surely bring much needed bracha and protection to our community!! May it grow and succeed for everyone's sake! Amen!
(6/5/2013 11:33:36 PM)
I Love It!!!!!!!
Amazing idea! Shayna was such a special girl!!!! The program fits her perfectly. May it continue to create good news until the main good news = Moshiach!!!!!!!!!!!!
(6/5/2013 11:41:13 PM)
Kol Hakavod.
This has to be one of the nicest things i have seen done in Crown Heights.
May G-D Bless you with all the brochos b'tov haneereh v'hanigleh!! MOSHIACH NOW!!!
(6/5/2013 11:43:04 PM)
The brilliance of Shayna borevitz!!!!
My name is Mordechai and Shayna inspired me every week in 770...You see my mashpia is Rabbi Chaim Borevitz....when i met him in 770 on a weekly basis, on shabbos.....Rabbi Borevitz learn't with me various topics while we were waiting to daven but more importantly he would tell me stories of his daughter, Shayna...How she was teaching many young woman in crown heights and in college while not well...she never quit for one minute, she only cared about others and teaching them the best parts of judaism....I was so inspired by Shayna that i even sponsored some of her classes at times....I will always remember what a unique and inspiring young woman she was...may her inspiration and life carry on even after her passing.....thru this wonderful program may it grow and grow from crown heights to all parts of the world...Shayna, you will be missed and now your name and lifes work will live on....Thank u Rabbi and Rebbetzin Borevitz!!!!
(6/5/2013 11:48:58 PM)
Maybe we can expand???
I think this is beautiful! Lets not limit it only to NY, lets bring this beautiful project to LA, Miami etc... I would be happy to donate towards such a wonderful zechus!!
(6/5/2013 11:52:35 PM)
Thank you
Thank you Shaina Blau and all those that made this happen
(6/5/2013 11:54:43 PM)
This is so niiice!
The right thing in the right way!
(6/5/2013 11:55:22 PM)
Now this may actually work
And being to all of us lots of blessings and goodness from above!
(6/6/2013 12:00:01 AM)
Thumbs Up
Thank you very much for such a positive idea!
(6/6/2013 12:03:03 AM)
This is amazing!!!!!!
Definetly bringing Moshiach!!!!!!!!!!
(6/6/2013 12:19:41 AM)
heart touching
I am inspired
(6/6/2013 12:25:10 AM)
i m in tears
(6/6/2013 12:29:26 AM)
Beautiful approach!
Wow! What a great way to reinforce tznius.
Beats the tznius police which just upsets people and makes them despise it even more.
(6/6/2013 12:42:17 AM)
This is so beautiful!!!!
(6/6/2013 12:59:20 AM)
This is definitely making the Rebbe proud!!!
(6/6/2013 1:15:02 AM)
May her Neshama have an Aliya!!
(6/6/2013 1:24:08 AM)
Wonderful idea! I'm so glad her parents chose something that will increase the actual observance of Torah and Mitzvos, instead of writting a sefer torah! Ha Maiseh hu ha'ikar.
I made a donation - I hope you will too.
(6/6/2013 1:56:34 AM)
B'Zchus Nashim Tzidkaniyot....

Always wondered how if we believe that Moshiach is to come at any moment - will we greet him if not in the most royal way?
Thank you for giving true meaning and respect to the words "Kan Tziva Hashem Es HaBracha"!

May Hashem answer all prayers in the merit of righteous women - and we will see the real BEAUTY and BLESSING - her name says it all - Shaina Bracha - may she be a true Meilitzat Yosher!
The Rebbe is surely smiling.........
(6/6/2013 4:20:21 AM)
sheina you were so special
a school mate
(6/6/2013 5:00:25 AM)
kol Hakovod,
I am happy to see some thing positive in a positive way, There are out there so many good people, it is a shame that we only relize it after there passing, as we just saw with the passing of a great person last week who was so unassuming and yet touched so many people in a positive way, so let us just keep doing positive things and this will hasten the coming of Moshiach now.
(6/6/2013 5:58:49 AM)
This is so nice
Really an idea whose time has come!
Lets hope this works out and keeps galvanizing those who really need this encouragement the most, heck god knows we've been through enough! We can use a change in our community
(6/6/2013 7:17:53 AM)
Tznius and Beutiful
That's the classy Jewish way!
(6/6/2013 7:18:54 AM)
Great idea!!!
Beautifull idea excellent approach !!!
Hotzlocho Rabo !!
I don't live in crown height but I come a lot I hope it will
Work and we will be proud to walk the streets of the Rebbe
(6/6/2013 7:19:33 AM)
To those out there who are considering donating another sefer torah to a shul who has one already
Would you not agree that a project like this (encouraging neighbors to keep the torah) is money better spent?

May the neshama have a aliya in the zchus of this project.
(6/6/2013 7:29:09 AM)
Brochos Brochos Brochos! Tznius = Protection against harm
Chaza"l teach us that a community with proper Tznius has additional protection against harmsway and untimely deaths R"L

I pray that this initiative really saves lives and brings an en to the recent tragic spike of bad news in our collective community!

Besuros tovos kol hayomim for all!!
(6/6/2013 7:52:32 AM)
water works
this is the most beutiful program to hit crown hights for ever
i am proud of crown heights for the first time in 20 years WoW
I could not stop the tears ... both touching and incredibly moving
(6/6/2013 8:22:04 AM)
the rebbes approach on buety
(6/6/2013 8:48:41 AM)
This is something i will contribute to!
The Brachos this brings to the entire community! its a real winner! i'm fully behind this!
(6/6/2013 8:49:18 AM)
Great Positive Idea!
Pay no attention to the inevitable Maligim
We need this!
(6/6/2013 8:51:01 AM)
TO #27
iLL TAKE IT...............
(6/6/2013 9:09:21 AM)
so nice
very nice, positive way of approaching it!
notice her friends said she was dressed stylish, but tznius. we can be like that too!
(6/6/2013 10:12:14 AM)
So positive!
This is the way to go, only with love and positivity will we be able to change this shchuna to the best. So proud of Mrs Borovitz, your daughter's legacy is living on.
(6/6/2013 10:31:02 AM)
This is an incredible! Go Rabbi Borevitz! so original!
Kol Hakavod to all the wonderful people who are making this happen!
In the merit of all these special things people are doing, Hashem should bring Moshiach already!!!!!
Shayna, shake the heavens!
(6/6/2013 10:33:41 AM)
Original idea
Something I definately wouldn't think of this is the best way to keep shaina with us
(6/6/2013 11:49:16 AM)
i love this
this is such an amazing idea i am planning 2 donate! wow this is so smart. maybe we can get this program in thecamp 2.
(6/6/2013 11:58:30 AM)
Gets my vote
I'm so proud of you guys! Kol Hakavod! What you guys are doing is exactly what's needed
(6/6/2013 12:02:22 PM)
This is it!
Finally an idea I can believe in!

A great mitzvah with great benefits which brings protection and safety to the whole community
(6/6/2013 12:09:53 PM)
wow, super, bravo! this is sure to bring nachas to the Rebbe

and thanks to the sponsors
(6/6/2013 12:13:46 PM)
I'm glad to hear this
A good thing!
(6/6/2013 1:02:44 PM)
What an amazing idea! Thank you to all the donors and sponsors and volunteers who are making this possible!
(6/6/2013 1:24:25 PM)
Monsey NY -Changed my attitude
I left Crown Heights in 2007 because I wanted to raise my children in an environment exhibiting the right values, the values the Rebbe taught us, Torah true values.

This is a breath of fresh air, i sorely hope this is the start of something huge a new tipping point towards restorring the traditional grace and dignity bnos yisroel were known for for milenia

may Hashem bless all those involved in raising jewish pride in a communit of such good people who need chizuk, as we do.
(6/6/2013 1:58:59 PM)
Very thaughtful and tasteful undertaking
What a gift for this beutiful Neshamah and blessing to all of the community! More powr to you!
(6/6/2013 2:01:24 PM)
What an idea!
Get them to distribute them to the students and campers throughout the summer contesting for the one with the most cards for a grand win!
Hatzlocha rabba. What better way to perpetuate Shaina's memory than by inviting the Shchinah amongst us! What a Kiddush Hashem and Aliyas Neshumah.
(6/6/2013 2:06:59 PM)
I want to be be a part of this
A big zechus forsure!
(6/6/2013 2:18:32 PM)
out of towner
I am so glad to finally read that someone is doing something in a positive way about tznius instead of putting down those who are having a hard time being tznius. The positive way the Borovitz family is influencing those in Crown Heights about tznius is very inspiring., a remarkable way to honor the memory of their daughter, who I did not know but from what I read, was a true bas melech. Do you have any good ideas to inspire girls & ladies in out-of-town communities? What is a positive way schools have found to encourage girls with the concept of tznius? Can the web site also have the halachos of tznius, including what the Rebbe said for married women to wear sheitels, or questions and answers about tznius?
(6/6/2013 2:30:52 PM)
i got one and it was the most amazing feeling ever!!! thank you!
(6/6/2013 2:50:27 PM)
The Shayna Bracha Awards Team
Please feel free to contact us through the website about any comments, questions, etc.
(6/6/2013 3:19:05 PM)
Amazing Website
Shayna Blau, you did a magnificent job on the design of the website.
And Yasher Koach to you on all the work that you put into this Program.
Your amazing!!!
(6/6/2013 3:32:27 PM)
This is simply AMAZING!!!
(6/6/2013 3:53:32 PM)
very nice!!
Thank you for such a nicce and worthwhile project

This will surely save lives by restoring Hashem's protection to our Machaneh!
(6/6/2013 3:53:49 PM)
i just checked the website -paypal please
i wanted to donate, and be part of this good idea, please place a user friendly paypal icon on your website so my self and i'm sure many others can have the zechus to support this vital work
Thank you!
(6/6/2013 3:56:02 PM)
this is out of the box in the best way i can imagine!
Lots of Hatzlacha!

Forner Cher from Far Rockaway
(6/6/2013 3:59:29 PM)
The Shayna Bracha Awards Team
to #78: We've Boruch Hashem received Paypal donations through our website. There's a page called "Donate" http://www.shaynaawards.com/donate.html send us an email if that doesn't work.
(6/6/2013 5:15:54 PM)
re Paypal
The PayPal button is a on a side page after you click on donate
(6/6/2013 5:18:10 PM)
Hashem's devine protection!
Such a great zechus! because strengthening Tznius leads directly to a community's collective safety and security against untimely harm lo alenu.

This is a wise and important public service!
(6/6/2013 5:25:01 PM)
This is a very positive initiative
Thank you!
(6/6/2013 5:37:01 PM)
This is beautiful!
(6/6/2013 6:38:19 PM)
i got one yesterday, and it felt so good to be noticed
i mean every one always sais how bad crown heights is in tsnius, and it is true, but i always felt like WHAT ABOUT THE PPL. THAT ARE TZNIUS? does it not make a differance?
ps. the whole day today the though that "would shayna be proud of me" kept on entering my mind and it realy helped!!!!!!!!!!!
(6/6/2013 7:00:13 PM)
The epitome of beauty
She is the epitome of beauty - and not just skin-deep, but you can see it literally through her eyes, soul-deep. Her family and friends who started this in her honor are doing the community a huge chessed. But most importantly BEchessed. Instead of berating young girls for oft-misplaced priorities or lack of recognition for the importance and beauty of tznius, they are using the ever-powerful force of positive reinforcement. And I have no doubt that the success of this endeavor is not simply being powered by it's positivity, but mostly by the special neshama of beautiful Shayna in whose honor it was started. What a fitting and meaningful tribute.
(6/6/2013 7:02:20 PM)
This is the definition of Chabad!
Goodness, promoted in a positive and wise manner!

Very impressive!
(6/6/2013 7:22:32 PM)
A great new chapter in our community
Lets hope that this new beautiful movement brings with it new brochos and new honor for the Rebbe's schunah!
(6/6/2013 7:27:44 PM)
#82 took the words out right out of my mouth
This is like Hatzala as it (Tznius) saves lives! Literally
(6/6/2013 7:30:17 PM)
money money money
please give you're money so that they can continue this great work!
(6/6/2013 7:31:58 PM)
I never post
This deserves a commendation!

I'm inspired and uplifted by this worthy collaboration!

May you succeed in bring all the blessings from Hashem in this zchut!
(6/6/2013 7:54:21 PM)
thank u borowitz family
may we merit to the hisgalus of the rebbe NOW!
(6/6/2013 9:18:26 PM)
so nice!
great idea!
(6/6/2013 10:40:51 PM)
i love the motivation
and #2.... whaaaat???? i soooo dont see that happening..
(6/6/2013 11:25:14 PM)
Who else is behind this?
wonderful! Thank you Borevitz family for this wonderful program! who are the other volunteers involved?

very impressive.
(6/7/2013 12:15:32 AM)
Yashar Koach!!
Y & S - Toronto
(6/7/2013 12:21:41 AM)
Thank you
While visiting NY I received one of the rewards. It is so nice to see that people in Lubavitch are finally working from the inside out and not only focusing on bringing others closer to Yiddishkeit.
(6/7/2013 2:41:19 AM)
amazing idea
All who knew her found Shayna inspiring. May this project help bring Moshiach now
(6/7/2013 3:44:03 AM)
proof there is hope
Im so optimistic for Crown Heightss
This is one of the all around beste items of news ive read online in a long time, chazal predict really nice things for a community and the family bof thos who are careful with this imortant Mitzvah, may we begin seeing the immediate sessassion of bad things and the startbof ACH TOV LEYISROEL!
(6/7/2013 3:52:28 AM)
helping good happen
Chessed, this is real chessed!
(6/7/2013 3:54:21 AM)
My friend recieved this award and it is true she dresses very nicely and very tzius too. She was very touched by it and it encouraged her alot, especially when it is sometimes disheartening to see the way people dress on the streets....this is such a positive way to bring the message out...what a great project in Shayna's merit and memory
(6/7/2013 6:33:07 AM)
i think it is great too
wow all positive comments! b''h unity at last. how can anyone object to this anyway? yasher koach
(6/7/2013 8:45:15 AM)
over 100 Facebook likes and counting
Its really niceto see such a positive public reaction
(6/7/2013 9:19:43 AM)
Thank you. I have sons and do not want them to marry girls who do not dress like our women.
(6/7/2013 12:10:48 PM)
I was Touched
It felt really good to receive this award!! I am putting a lot of effort into being more tznius and have recently made hachlatos regarding wearing my sheitel even when just putting my kids on the bus. It isn't an easy thing and I feel like my hard work was recognized. Thank you!
(6/7/2013 1:06:07 PM)
A proud mother
My daughter was actually stopped on Kingston Ave and given one if these gifts. Totally random. It really made her day!!! It's the most beautiful program I've encountered in a long time!
(6/7/2013 3:41:19 PM)
Got one of these the other day from a volunteer walking down Kingston and am still blown away by the idea. Much hatzlacha to the family and friends of Shayna, you're doing an amazing job of bringing zechus to her name and to Crown Heights with this project!!
(6/7/2013 4:16:16 PM)
A life saving cause
At a time that our community really needs this type of Segula from above!
(6/7/2013 4:28:23 PM)
this is a role model for all of yiddisheit.
We should adopt this approach to all aspects of chinuch boys or girls. It the most effective way. All other approaches failed. Positive positive positive. A mechanech for 28 years. Hatzlocho
(6/7/2013 6:36:14 PM)
It's so touching to see all this!
(6/8/2013 2:14:43 PM)
Our dear Rebbeh singled out this special mitzvah
As essential to the safety and wellbeing of ones self, family and community!

Along with checking Mezuzos and Tefilin annually
The Rebbeh echoed what chazal warn about Tznius, only the Rebbeh emphasized the POSITIVE rewards and blessings that are triggered by careful adherence to this essential Mitzvah

The Rebbeh tended to avoid mentioning the negative warnings stated in Zohar and Chazal, perhaps because "Yemin mekareves" is more effective than "Smoil Docheh"

Kohl hakavod for this positive campaign! Way to go! My wife and her friends found it to be tasteful and classy

Moshiach now!
(6/8/2013 10:36:09 PM)
the proof is in the ppudding
wow this has got to b the first news item on col hit with over 110 POSITIVE comments and ZERO negative ones...I kept asking someone involved in the project "nu when ru gonna post on col?" I was very much looking forward to all the positive comments and bh have not been let down
(6/9/2013 10:23:07 AM)
accentuate the positive! :)
(6/9/2013 6:46:41 PM)
This is such a wonderful program
I am so happy that this program was launched, thinking out of the box for a positive and insiring approach to Tznius! It makes you look out for and notice all the good around you! Yasher Koach and keep up the wonderful work!!!
May we be Zoche to the Geulah NOW!!!
(6/10/2013 2:11:30 AM)
Do the math
150 Facebook likes (each Facebook page has hundreds of friends) = this is inspiring countless readers world wide,

As the Rebbe highlighted many times, "Bizcha noshim tzodkoniyos asidim lehigoel" may this great Mitzva campaign finally bring the complete redemption "l'einei bosor"!
(6/10/2013 10:51:34 AM)
I am amazed!! This is such an incredible idea!! Seriously - this should break through all the barriers and bring Moshiach so we can just see Shayna again!!!
(6/12/2013 9:58:00 AM)
Beautiful Idea!!
Almost more inspiring than the concept is reading all these positive comments!! I'm sure Shayna is so proud of all of us!! :)
(6/14/2013 2:41:34 PM)
I had no idea you lost your daughter, was so sorry to read this but nothing can be as comforting to a mother as the good you've created as a result. Yasher Koach
(6/28/2013 12:01:37 AM)
They should do this in Lakewood
(10/31/2013 9:57:08 AM)
rabbi Tuvia Bolton
Pained to hear of the tragedy and touched to read of the reaction and its success. Im sure the reaction is exactly what the Rebbe wants: tznius bsimcha! Sh' ykutzu vyrannu!!!
(2/12/2014 5:44:43 AM)
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