Jan 17, 2013
Stylish Head Upholds Covering
Say goodbye to those battered Styrofoam heads: A Crown Heights entrepreneur created stylish and sturdy stands for sheitels.
By COLlive reporter
Ronni Amishay just can't wrap her head around why an item that frum women spend hundreds and even thousands of dollars on is treated so poorly.
"Covering our heads is a beautiful mitzvah, and it's time we give our sheitels the respect they deserve," says the Crown Heights resident and creative entrepreneur.
"Our homes are beautiful, Tefillin and challah covers are leather, monogrammed and embroidered, our sheitels are beautiful - and yet, the heads they sit on, in our otherwise tastefully decorated rooms, are just plain awful," she says.
While covering their hair with it in the outdoors, frum women tend to switch the wig with a tichel (headscarf, beret or snood) while in the home. The sheitel is placed on pockmarked Styrofoam heads or even a handy beverage bottle.
With her eye for color and design and a flair for decorating, Amishay created a line of beautiful wig heads that would enhance one's home's decor, and make a cozy place for sheitels.
Nifty Nogginz, as the company is called, now creates fun and fancy wig heads.
Using a patent pending technique developed by her son and co-owner Danny Amishay, Nifty Nogginz produces wig stands which resonate with warm, rich, shimmering colors.
They are twice the weight of the white heads which keeps them steadier and sturdier. Each comes beautifully packaged and presented so as to make for perfect gift giving (or self gifting).
Already available for purchase is their first batch - which they coined the Glitterati Collection, a selection of 8 glittered colors combined with 'diamante trim'.
Sara Abikasis, owner of Scissor Palace Salon on Kingston Avenue in Crown Heights, remarked: "These heads-stands are beautiful and professional - they would make the most delightful Kallah gift!"
The current collection is available in Crown Heights at Freeda Wigs, Scissor Palace Salon, Crown Cosmetics, Anat's Wig Salon, Galit Italia Wigs and Fradie Reizes Bridals.
They are also available in Queens - Pretty Woman Wig Salon, Flatbush at Tznius Princess Bridal, Five Towns at Yali Wig Salon, New Jersey at Lubavitch Center of Essex County and Port Jefferson Patternfinders/Stacy's Finds.
Danny Amishay said that new collections are already in the works, including a highly anticipated Vintage and Retro Collection.
The company is having an introductory sale now through the Chof Beis Shvat weekend: 20% off a Nifty Nogginz Wig Head.
For more, visit www.niftynogginz.com