When Rabbi Eliyashiv Kaploun, Mashpia in the Chabad yeshiva in Kiryat Gat, discovered that the Landver coffee company was using his pictures for advertising, he decided to take legal action.
In a lawsuit for a million shekels, Kaploun claimed that Landver had used his picture on its website to promote their mehadrin line of products, without his knowledge.
Rabbi Kaploun’s picture appeared on the site next to the captions, “kosher l’mehadrin” and “Badatz Kashrut,” and stated: The company places the utmost importance on matters of religion and kashrut.” In Rabbi Kaploun’s claim, he writes, “The company used this to create the false impression that the plaintiff is the one who gave kashrus authorization to Landver. The plaintiff was used in an advertising image against his will.”
In the claim, it is also written that, “the plaintiff is an active and senior figure in the Chabad movement, and this could damage his livelihood and the good name and reputation that he has acquired over the years. This is a company failure, caused by using the plaintiff’s picture unlawfully.” Rabbi Kaploun is described as a “chareidi man, a well-known figure in the chareidi community with a senior Torah position, who would not give his agreement to the commercial usage of his name.”
In fact, as he claims, the company is using him as a model for kashrus purposes against his will, without his knowledge and for no pay.
Rabbi Kaploun is suing the company for “unlawful commercial usage, in clear bad faith, by making use of his identity and image against his will, in a manner that has harmed his privacy and his good name, and have enriched themselves unlawfully at his expense.”
In response to this article, originally reported on ynet’s Hebrew website, the Landver cmopany issued this statement: “Rabbi Eliyashiv Kaploun’s petition first reached our offices today, and it is now under investigation.”
Simple. Advertisement agents pay models because they have something to gain from the person’s fame or looks, and this does not apply to this case. Many people just love to see themselves gaining their 15 minutes of fame
If so many people would pay to have their pictures in advertising, then why do advertising agencies pay models? R Kaploun is entitled to be paid for his appearance.
BS:D PS just remembered the end of the ad/song
” better coffee anywhere money can’t buy”
wow if I only could remember Torah like I remember these things and like who was the first catcher for the NY Mets
BS:D
“chock full of nuts is that heavenly coffee, heavenly coffee, heavenly coffee”
This is illegal, plain and simple. A million shekels may be out of line, but he should be compensated. Having your picture appear in public is not as much fun as some immature people think it is. I have had it happen for professional reasons (very much with my consent) as well as to help a friend, and there is a tradeoff between a bit of enjoyment being recognized and having no privacy until your “15 minutes” are up. In my case, having my picture in circulation did not help me professionally, and my turn for my friend was up… Read more »
not theirs.If they want him to represent them,they have to pay him.This is a present,and they should settle this amicably out of court before it reflects badly on the company.Mazel Tov!
Benveniste,Tsfat
his father is certainly a well known person among anash. I haven’t heard of his son yet.
it is a family that in the US has askanim and rabbonim who work tirelessly for klall yisroel and if you ever learned something from the rebbe in english youll know the name of his father Rabbi Uri Kaploun
probably #5 was talking about making sure no one is using a certain and private name to certify cashrus and any other things in his name!!!
Name and image? Who knows this Rabbi besides his circle of friends and family?
relax??!!”Many people would pay to have their pictures in a coffee bag”??!! ARE U CRAZY?? its against the law!!! the rov was worried about his name & image!!!take rabbi glik as an example of the need to take care and worry about your name & image before the community!!!!!!
anyone that knows rabbi kaploun knows he is a private chassideshe yid
a special man who discovered the mikva in rostov
he is known for his vask knowledge of chassidus and is known as a true mench
he is not from those who would pay to have their face on a coffee bag
the company should make it right
Lol, this is funny!!!
Rabbi Kaploun, please relax. Many people would pay to have their pictures in a coffee bag. Besides, it looks that this company made the effort to obtain a realiable kashrus
does this coffee taste good??